Ever written an epic blog article, only to find nobody reads it? It’s incredibly frustrating, especially when you’re not sure where you went wrong.
More often than not, your content doesn’t receive the standing ovation it deserves because you’ve not targeted the correct search terms. Using SEO software to carry out keyword research, you can call attention to those masterpieces and drive free, organic traffic to future creations too.
Here’s the slightly trickier bit. Search engine optimisation (SEO) isn’t static, it’s iterative and your position will likely fluctuate over time. For that reason, it’s important to track the positions of your target keywords to maintain and grow your website’s visibility.
In this article, we cover the benefits of SEO optimisation and how you can track its success using free keyword trackers.
Why target keywords?
Keywords give Google a summary of what your page is about. Weaving terms that have a high volume of searches into your website content increases the likelihood that Google Australia will display your pages in its results. And when your content ranks for more relevant search terms, it can have a pivotal effect on the overall success of your website. Here are just a few examples.
- The position of your domain
- The number of users on your website
- Traffic quality (AKA, you’ll receive better-quality leads).
With that in mind, keyword research represents an essential part of growth marketing.
What is keyword tracking?
Keyword tracking involves monitoring the position of specific words or search terms for your website. The ultimate goal is to sit at the top of the SERPs, so your website is the first a user sees when they use that search term.
Tracking your target keywords has huge advantages for businesses of any size. For SMEs, it’s particularly advantageous because it doesn’t require a lot of time or money, but provides some truly valuable insights.
How to use keyword trackers
Here are a few ways businesses can make use of free keyword trackers:
The data provided in keyword trackers determines which search terms are most used by your target audience. You’ll be able to amplify the visibility of your website and existing content by updating them with the better-suited keywords you discovered during the research stage.
Not only do keyword trackers tell you which of your current target search terms are most successful, but they also highlight ranking opportunities.
Your list of keywords should show which search terms you haven’t yet covered in your content plan. You can then shape the titles, themes and topics of future creations around your research. For example, if you discover that a large volume of your target audience is typing a specific question into Google Australia, you should write an article that answers it.
Keyword trackers help to reveal the search terms that other businesses target within their content. Not only does this provide knowledge into your market, but you’ll also get a better grasp of which terms you’ll compete with them on in the SERPs.
It may be that you’re producing similar content to your competitor, but ask yourself how your content could add greater value to the user. For example, you could create an infographic or video to work alongside an article.
What is the best free keyword research tool?
We’ve selected four free keyword tracking tools to help businesses rank higher in search engines. The platforms we selected had:
- An established market in Australia
- A high search volume in Australia
- At least 50 reviews with 4+ stars.
Listed in alphabetical order:
1. SE Ranking
What is it: SE Ranking is a platform for SEO and online marketing professionals. As well as it’s keyword tracking tool, it includes functionality to carry out:
- Keyword research
- Page change monitoring
- Site audits
- Competitor analysis
- Backlink checker
- Backlink monitoring
SE Ranking tracks keywords in Google, Yahoo, YouTube, Yandex and Bing for any region in Australia, down to the exact postcode. It pulls data insights from desktops as well as mobile, so businesses can adjust their user experience accordingly.
Free trial: 14 days
Cost to upgrade: AUD$62.60 per month for the Optimum subscription. The plan allows users to check the ranking of up to 250 keywords daily.
What users liked: User’s of SE Ranking said the platform has a generous tracking allowance and the range of features available. They also noted the automated reporting function, which they said made it quick and easy to access data and insights.
User recommended improvements: Subscribers mentioned they prefer the reporting tool within SE Ranking’s desktop version. They found the mobile application’s ability to organise data more limited.
What is it: SEMrush is well-suited to businesses who target customers on an international level, as well as Australia. It gives its users access to data on more than 580 million domains and 16 billion keywords in 118 countries.
As well as keyword tracking, it allows users to:
- Manage backlinks
- Analyse on-page SEO
- Carry out a website audit.
Through this data, subscribers can obtain an understanding of their competitor’s organic search, paid, content, PR and social media strategies.
Free trial: 7 days
Cost to upgrade: The Pro plan is ideal for freelancers, startups and in-house marketers. It costs AUD$99.95 per month for 500 tracked keywords and 5 projects.
The next level up is the Guru plan, which is designed for SMEs and growing agencies. It includes all the PRO features plus a content marketing platform, branded reports, historical data and extended limits. Users who subscribe to this plan can execute up to 50 projects and track 1,500 keywords for AUD$199 per month.
What users liked: Capterra reviewers said that many of SEMrush’s features cater well to professionals who are new to keyword tracking. For example, the Keyword Magic Tool provides users with a simple overview of words and phrases that they could include in their content plan to improve the overall position of their domain.
User recommended improvements: Some users said that while tools, such as the Keyword Magic Tool, were simple to understand, the more advanced features were trickier to operate without prior SEO knowledge.
What is it: WooRank provides insights into how subscribers can improve their domain’s position through SEO optimisation. Subscribers can determine which keywords they already rank for and discover new ones they haven’t yet targeted.
WooRank enables its users to download branded reports into PDFs and slides. The feature works well for agency’s or professionals who need to compile reports quickly, without the need to put together a presentation manually.
WooRank’s competitor analysis is another useful feature to use alongside a keyword research strategy. Competitors are given a basic score to show their website visibility and ranking, and users can see how their websites compare.
Free trial: 14 days
Cost to upgrade: The Pro Plan costs US$59.99 per month. With this subscription, users can track up to 50 keywords for the position, volume and performance. For businesses that need to track more keywords, the Premium plan allows for 250 and costs US$179.00 per month.
What users liked: Agency-side professionals like WooRank’s White Label functionality because it allows them to quickly and easily send reports to their clients. The summary score also helped them to determine which of their clients’ sites to prioritise first.
User recommended improvements: Capterra users stated that the platform could benefit from a copy and paste system when uploading several URLs to run a scan.
There’s no shortcut to getting into the first position in the SERPs, but there’s plenty of tools that will give you the data you need to compete for it. If you’re ready to try a keyword tracker, check out Capterra’s directory of SEO software today.