Online meeting software is the most popular tool among South African SMEs

business benefits of software implementation during pandemic

As we enter 2021, South African citizens have been alerted of a possible third wave of the pandemic. Businesses are now being forced to adapt to the new ways of working to ensure long term businesses continuity.

During the first wave of the pandemic, working from home was mandatory during lockdown, and people were confined to their homes unless they were performing essential services. Software has played a vital role in ensuring that businesses transform successfully in response to the pandemic.

We surveyed over 600 SME business leaders about their experiences in the implementation of new tools and the business benefits. The results show that although the implementation of software has been very satisfying with a positive impact in the survival of businesses during the pandemic, more changes will need to be implemented as businesses evolve to fully embrace digital technologies.

business benefits of software implementation during pandemic

South African businesses (still) need to protect themselves against cyberattacks

The results of the survey revealed that 48% of South African businesses purchase online meeting tools in response to social distancing requirements and the implementation of remote work policies. Going virtual has sparked rapid rise in cybercrime, which has become a major threat to the South African business landscape. This threat has now positioned the country at the third highest number of cybercrime victims worldwide, losing about R2.2 billion a year to cyber-attacks.

In addition, 40% of respondents state having invested in e-commerce software and 38% in Virtual Private Network to protect their systems’ vulnerability against cyberattacks. 37% of business leaders indicated that they bought website software, endpoint protection software and 38% project management software, possibly as a strategy to operate efficiently.

tools purchased during pandemic

Half of South African SMEs are satisfied with their software implementation

53% of respondents indicated being very satisfied with the software they have implemented. 46% of leaders have reported that software tools purchases have had a positive impact in helping their business survive the pandemic and a further 42% of respondents reported that these purchases have had a very positive impact. Whilst performance and efficiency still play a vital factor in all things digital, 53% of the surveyed respondents indicated that they are very satisfied with the software they are using, while 40% is somewhat satisfied.

The number of solutions acquired by business leaders have had a different impact across the company, enabling them to deliver results in different parts of the business such as allowing staff to work remotely, increase sales and improve the marketing strategy among other business benefits.

top 3 business benefits of software purchases

Despite the business benefits that software implementation has brough to South African SMEs since the beginning of the crisis, over a third of SME owners (37%) feel they will need to replace or eliminate at least one software programme in the next 12 months, as it may not be suiting the evolving business model at the time.

16% of respondents would eliminate at least one software programme due to financial constraints, while 28% indicated that they are reliant on all the software programmes they currently have, as such, a replacement or elimination phase would not be an option for them.

business areas South Afircan SMEs will invest in digitisation

Emerging technologies and employee training are key for the future

The current technological revolution has fundamentally altered the way we live, relate, and operate; steadily pushing more and more businesses towards the fourth industrial revolution (4IR). 4IR is being proclaimed as the answer to everything, from backlogs in education and skills development to companies cutting costs and serving their customers better.

It is critical to keep tabs on the key trends of emerging technologies to allow business to become more dynamic and responsive. According to World Economic Forum, emerging technologies have a potential to assist organisations in striving through the pandemic and also accelerating the economy if well implemented. Some of the emerging technologies are already in use while some become available in trading for different fields.

For instance, Augmented Reality (AR) and Virtual Reality (VR) have also become vital to enabling people to work from home and its biggest strengths is the ability to make those at a distance feel like they’re physically near each other. There’s a great number of VR companies betting that virtual reality office environments, remote collaboration, and working from home in VR are going to be the future of work.

Therefore, looking ahead is important for businesses to investigate how these emerging technologies will fit into their business models and start upskilling and retraining their employees in the necessary fields.

Looking to optimise your digital transformation strategy? Check out our catalogue.

Survey methodology

Data for this study was collected in December 2020 from an online survey of 649 respondents that live in South Africa.

To participate on the survey, respondents had to be:

  • Employed full-time in one of the following roles:
    • Owner, founder or other head of an organisation
    • C-Suite executive e.g. CEO, CIO
    • President of Vice-president
    • Director
    • Manager
  • Working for a company of up to 250 people
  • Working at the organisation during the COVID-19 pandemic

Almost half of Singapore’s SMEs plan to replace online meeting software in 2021

Singapore SME digital transformation

Despite 2020 being a challenging year for businesses, the Singapore Business Federation recently reported that many companies are confident about sustaining their business in 2021. The positive outlook stems from the fact that 8 in 10 businesses have accelerated their digital transformation by an average of 2 years, due to the pandemic.

When it comes to digital transformation, speed is a key factor that will determine a company’s ability to overcome the impact of the pandemic and ensure business continuity in another year facing COVID-19. Hence, we’ve asked over 500 SME business leaders about their experiences incorporating new technologies at work throughout the pandemic.

The results revealed that most Singapore SMEs have been successful in integrating digital tools into their business last year and they are keen on doing more in 2021 to optimise their IT strategies.

Singapore SME digital transformation

Online meeting software and e-commerce software most purchased by Singapore SMEs since the beginning of COVID-19

When we asked about the technology investments across eight software categories, business leaders reported that online meeting (49%) and e-commerce (%) tools were the most purchased solution.

Meanwhile, the next most popular purchase (47%) was website software, which could be a result of brands seeking to establish their digital presence and provide customers with better virtual experience. The same number of businesses (47%) also invested project management software for project planning to improve time management, resource allocation and progress tracking.

software Singapore SMEs considred or purchased in resonse to Covid-19

84% of Singapore businesses reported a positive impact from their software investments during 2020

Digital technology has been a critical tool to help businesses respond to the coronavirus crisis. When we asked business leaders which tools were most important in their digital acceleration, more than half (58%) said online meeting software was the most important tool, followed by collaboration software (38%) and VPN software (38%).

critical software tools in digitisation

Fortunately, majority of the businesses (84%) reported positive impact from their software purchases that enabled them to adapt and survive in the current business climate. One-third (30%) indicated very positive impact from technology, meanwhile 54% reported that the impact has been somewhat positive.

When asked about satisfaction with the overall performance, 91% are satisfied with their software purchases – 35% indicated “very satisfied” while 56% indicated “somewhat satisfied”.

In a deeper dive into the benefits of technology investments, the survey revealed that businesses have had a broad impact across various operations that achieved a wide range of commercial goals:

top 3 positive impacts of software on business

37% of Singapore’s SMEs plan to eliminate VPN software this year

While the results from the digital investments have been promising, many business leaders believe more work needs to be done before their IT operations are considered optimised. In fact, a significant number of respondents have expressed interest to replace or eliminate at least one software within the next 12 months.

As many as 41% of organisations are planning to replace software due to legacy systems that fails to keep up with business needs. More than a quarter (27%) intend to eliminate outdated software that no longer suits their evolving business model, while 24% will replace their software for the same reason.

replace or eliminate software

In 2021, businesses will continue to improve operations and explore areas to digitise. Leaders have ranked sales and promotion as the top priority (65%), followed by logistics and supply chain (55%) and data mining and analytics (51%).

Emerging technologies that will change the future of Singapore SMEs

Beyond the pandemic, digital transformation will continue to be a key driver of change for businesses across different sectors. Organisations are already thinking about transformational technologies and the value it can bring to business:

emerging technologies that are most valued by singapore businesses

Leaders in Singapore are becoming more aware of the value of data; big data analytics help organisations harness their available data to identify new opportunities that could result in improved operations, better customer experiences and larger profits in the long run.

Artificial Intelligence (AI) is already transforming the world we live in, whereby OCBC recently announced the company’s plan to deploy AI-powered analytics to improve compliance, customer experience and sales performance. This is in-line with the National Artificial Intelligence Strategy’s vision to turn Singapore into a leader in developing and deploying AI solutions by 2030.

Keeping up with emerging technologies may not be simplest of task, but it could be the key to help organisations rethink their business models and make impactful changes that will result into increased productivity, new opportunities, and long-term success.

Looking to optimise your digital transformation strategy? Check out our catalogue.

Survey methodology

Data for this study was collected in December 2020 from an online survey of 538 respondents that live in Singapore.

To participate on the survey, respondents had to be:

  • Employed full-time in one of the following roles:
    • Owner, founder or other head of an organisation
    • C-Suite executive e.g. CEO, CIO
    • President of Vice-president
    • Director
    • Manager
  • Working for a company of up to 250 people
  • Working at the organisation during the COVID-19 pandemic

Demand for cybersecurity skills on the rise in Australia since the COVID-19 outbreak

focus on software implementation

The COVID-19 pandemic has changed the way organisations prioritise their goals and agendas, with digital acceleration now at the forefront for Australian businesses. A recent study found a shared belief that technological factors will be the most important force impacting companies over the next two to three years. This trend is set to sit at the heart of C-suite strategies for Australian organisations in 2021, as business leaders aim to protect and grow bottom lines in an increasingly dynamic commercial environment.

We surveyed over 400 Australian leaders of SMEs to better understand how their investments in new technologies have impacted operations and overall performance.

The results show that Aussie businesses plan to continue investing into bolstering their digital infrastructure after increasingly seeing benefits from new software such as collaboration and online communication software.

focus on software implementation

39% of businesses purchased online meeting software since the pandemic

SMEs in Australia have increasingly turned to technology to resist the impacts of the pandemic, and for the right reasons.

The result of the survey shows that online meeting tools are the most purchased solution since the COVID-19 crisis began, with 39% of Australian organisations investing in them to use on either a temporary or permanent basis.

The next most common purchases were eCommerce and endpoint protection software products, both of which were deployed by a third of businesses (33% each). This is in line with the current trend of businesses increasingly engaging customers virtually.

software australian businesses purchased or considered during pandemic

73% of Aussie businesses have seen positive impacts from their software investments

To aid transition to a post-pandemic economy, last year the Morrison government pledged AUD$800 million to encourage Australian businesses to use new technologies and move them towards online platforms.

This support from the government, coupled with an Aussie commercial sector highly motivated to invest in digital infrastructure, resulted in tangible benefits that helped businesses to withstand the impacts of the pandemic. 27% of businesses report that software purchases led to a “very positive” effect on their ability to survive COVID-19, while 46% state the impact had been “somewhat positive”.

When asked about what the most positive impact of new software had been, almost half of the respondents (49%) stated the ability to work remotely had delivered the biggest business benefits.

positive impacts of software implementation

Beyond helping companies adapt to the coronavirus crisis, the overall satisfaction levels with software purchases is also high. 38% of respondents state that they are very satisfied with their software investments and 53% say that they are somewhat satisfied. Only 9% of organisations expressed dissatisfaction with their software investments in the last year.

Sales and promotion are the focus areas for digitisation in 2021

Most organisations intend to replace software as it is unable to meet their current needs (34%). The next most common reason for replacement is a lack of agility preventing it from supporting evolving business models (25%). 32% of organisations plan to eliminate old software for the same reason, while 7% of respondents will eliminate at least one software programme due to financial constraints.

While most businesses are happy with their digital infrastructure investments, a considerable number believe they need to replace or eliminate at least one software programme in the year ahead.

tools to be replaced or eliminated

When it comes to the specific areas of the business where organisations plan to invest in digitisation, the list is diverse with most keen to modernise their sales and promotion efforts (66%).

The top areas where Australian businessesplan to invest the most in digitisation in 2021:

  • Sales & promotion (66%)
  • Poduction/service delivery (50%)
  • Backend adminstration (49%)
  • Logistics and supply chain support (47%)
  • Collaboration and communication (43%)
  • Data mining and analytics (42%)

COVID-19 brought the spotlight back on cybersecurity skills

The acceleration in technology transformation during 2020 coincided with a significant increase in cybersecurity crimes targeting organisations’ digital infrastructure. According to Australian Cyber Security Centre’s (ACSC) Annual Cyber Threat Report, a cybercrime is reported every 10 minutes in Australia today.

To help address this challenge and protect Australia from growing cyber-attacks, the federal government announced it will invest AUD $1.35 billion into cybersecurity over the next ten years as part of a new program called the Cyber Enhanced Situational Awareness and Response (CESAR) package.

But for businesses an ongoing focus on cybersecurity optimisation is essential to mitigate the threats.

While the investment into new endpoint protection solutions is positive, the survey results points to further challenges. For example, there is an imminent need for more professionals with cybersecurity skills. 35% of respondents claim cybersecurity skills will be the most in demand skillset over the next six months.

Australian companies are seeing value in emerging technologies

Emerging technologies and new ways of working can play a significant role in the transition to a more digital economy.

Today, new and emerging technologies are helping Australian organisations build customer, employee and stakeholder trust, keep remote workforces connected, increase business resilience and build a strong foundation for future product and service innovation.

The results of the survey show that Aussie businesses see maximum value in emerging technologies like big data analytics (48%), cloud-based storage (46%), and Artificial Intelligence (AI) and machine learning (40%).

emerging technologies that interest most australian smes

The COVID-19 pandemic has reinforced the importance of driving business transformation using technology as an enabler. Emerging technologies will be essential in helping organisations recover from the initial impacts of the pandemic, better protect themselves from growing threats and set a strong foundation for the future.

Looking to optimise your digital transformation strategy? Check out our catalogue.

Survey methodology

Data for this study were collected in December 2020 from an online survey of 493 respondents that live in Australia.

To participate in the survey, respondents had to be:

  • Employed full-time in one of the following roles:
    • Owner, founder or other head of an organisation
    • C-Suite executive e.g., CEO, CIO
    • President of Vice-president
    • Director
    • Manager
  • Working for a company of up to 250 people
  • Working at the organisation during the COVID-19 pandemic

Selecionamos as principais ferramentas para aulas online

ferramentas para aulas online

*Artigo publicado originalmente em 06/07/2020

ferramentas para aulas online

A crise provocada pelo novo coronavírus exigiu que muitos buscassem soluções criativas para o ensino e para a aprendizagem online. Não apenas professores de escolas e universidades, mas também treinadores e instrutores –dos esportivos aos de ioga– começaram a buscar ferramentas para poder continuar se comunicando e ensinando seus alunos de forma remota.

Neste artigo, apresentamos uma visão geral das possibilidades de ensino online por meio de ferramentas para aulas online e softwares para promover aulas na internet. Explicaremos como funciona cada tipo de ferramenta para que você possa escolher aquela que melhor se adapta às suas necessidades.

Neste artigo serão apresentadas as seguintes categorias de ferramentas para aulas online:

Os principais tipos de ferramentas para aulas online

Sistemas LMS

Os sistemas de gestão de aprendizagem (LMS, em inglês) ajudam professores, escolas, instituições educacionais ou até empresas a gerenciar todas as atividades de aprendizado e treinamento. 

moodle print
O Moodle é um dos sistemas LMS mais usados e conhecidos pelos professores (Fonte)

Principais funcionalidades dos sistemas de gestão de aprendizagem:

  • Gerenciamento de cursos: criação e gestão de materiais, apresentações e inscrições dos cursos.
  • Desenvolvimento do curso: acompanhamento do progresso dos alunos, das notas e do tempo gasto em tarefas e provas.
  • Aprendizado misto: suporte ao aprendizado misto –uma mistura de aprendizado em sala de aula e online– com ferramentas online e recursos de bate-papo, como quadros de avisos.
  • Aprendizado móvel: disponibilização aos alunos de acesso ao material do curso por meio de um aplicativo LMS ou de um site para que eles também possam estudar no celular ou no tablet.
  • Provas/avaliações: criação e gestão de provas e outros meios de avaliação de proficiência ou aprendizado.

Saiba mais

Alternativas aos sistemas LMS para escolas

Para as escolas e instituições educacionais que trabalham com o G Suite for Education, uma alternativa a um sistema LMS é o Google Classroom. Não se trata de um sistema LMS, mas de uma ferramenta de colaboração na qual professores e alunos com uma conta pessoal do Google podem formar turmas e compartilhar documentos.
Os professores podem organizar suas aulas, compartilhar links de materiais de ensino ou fazer uploads dos materiais online. O Google Classroom inclui recursos de e-mail e bate-papo, e os pais recebem informações em suas próprias contas.

Programas de treinamento e e-learning

As ferramentas de e-learning são usadas para criar conteúdo educacional interativo. As aulas ou os cursos são ministradas por meios digitais e dispositivos eletrônicos.


É preciso ter em conta que uma aula, treinamento ou palestra online é muito diferente de uma evento em sala de aula ou em um local físico adequado para treinamentos. Por isso, sempre faça um planejamento com antecedência. Descreva o objetivo da aula ou treinamento e somente então comece a trabalhar.

Principais funcionalidades dos programas de treinamento e e-learning:

  • Criação de aulas e cursos online responsivos para vários dispositivos de maneira fácil.
  • Acompanhamento dos resultados.
  • Disponibilidade de elementos interativos, como avaliações e questionários.
  • Modelos pré-definidos para facilitar a criação de aulas.
  • Possibilidade de personalização das aulas online com a identidade corporativa da empresa ou instituição.
  • Compatibilidade com vários tipos de arquivos, como iFrame, Modelo de Referência de Objeto de Conteúdo Compartilhável (SCORM na sigla em inglês) e com programas de apresentações.
  • Possibilidade de uso conjunto com sistemas LMS.

Saiba mais

Softwares de apresentação

Os programas para apresentações ajudam os instrutores e professores a agregar informações e apresentá-las de maneira visual. O Powerpoint é um dos exemplos mais conhecidos.

Com esse tipo de aplicativo, é possível compartilhar apresentações com os alunos fazendo o upload delas no sistema LMS, em uma ferramenta de colaboração ou por e-mail, por exemplo.

print screen powerpoint
O popular PowerPoint pode ajudar alunos no ensino a distância (Fonte)

Principais funcionalidades dos softwares de apresentação:

  • Ferramentas para adicionar informações em texto, imagens, áudio, vídeo e gráficos.
  • Modelos personalizáveis para montar apresentações de forma rápida e criativa com cores, fontes e efeitos.
  • Biblioteca de mídia com ícones, imagens e gráficos para serem usados nas apresentações.
  • Animações de textos e transições de slides.
  • Conteúdos de áudio e vídeo para tornar as apresentações mais ilustrativas.
  • Apresentação offline: possibilidade de compartilhamento da apresentação com o público em modo offline.

Saiba mais

Softwares de videoconferência

Os softwares de videoconferência viveram um boom depois da crise do coronavírus e são um grande aliado também dos professores. 

Além do recurso mais óbvio de poder ver os alunos por meio das chamadas, esse tipo de software tem funcionalidades muito úteis na hora do ensino, como o compartilhamento de tela, a possibilidade de subir arquivos (uma apresentação, por exemplo) e de abrir conversas em janelas de bate-papo.

print screen zoom
Software de videoconferência Zoom ganhou destaque durante a quarentena (Fonte)

Principais funcionalidade dos softwares de videoconferência:

  • Compartilhamento de tela com os participantes.
  • Bate-papo em tempo real: chat por texto durante uma conferência ao vivo ou após a reunião.
  • Streaming de apresentações e vídeos durante uma videoconferência.
  • Gravação e reprodução posterior de chamadas de vídeo e de videoconferências ao vivo.
  • Moderação da reunião: o anfitrião tem controle sobre determinadas ações.
  • Aplicativos móveis nativos: possibilidade de fazer conferências online por meio de um aplicativo móvel.

Saiba mais

Softwares de sala de aula virtual

Uma sala de aula virtual requer um investimento considerável em recursos audiovisuais e de TI.

Com esse tipo de ferramenta, um professor ministra a aula em um estúdio, diante de várias telas, enquanto os participantes estão visíveis online. Ao mesmo tempo, ele pode ver apresentações ou responder a perguntas em outra tela, por exemplo.

A vantagem da sala de aula virtual é que, como instrutor, você pode fazer contato visual com todos os participantes. Ela também possibilita uma maior interação entre o professor e os alunos e entre os próprios alunos. Além de um estúdio equipado com o equipamento audiovisual –como monitores, câmeras, etc.–, você também deve usar um software de sala de aula virtual. Geralmente, são os mesmos usados para webinars.

Saiba mais

Sistemas de gamificação

Sistemas de gamificação, que podem ser usados para para testes e jogos digitais, tornam as aulas mais divertidas e interativas. Existem aplicativos simples e intuitivos para fazer bons testes e games que podem ser jogados no celular ou no computador. 

Principais funcionalidades dos sistemas de gamificação:

  • Organizar jogos ao vivo por videoconferência ou enviar o link dos jogos para a conexão com os alunos/participantes em casa ou em outros locais.
  • Definição e seguimento de objetivos.
  • Coleta de ideias e opiniões dos participantes.
  • Gerenciamento de comentários.
  • Gestão de medalhas e de recompensas (certificados/estrelas/pontos).

Saiba mais

Ferramentas para webinars

Ferramentas para webinars permitem que empresas e instituições educacionais façam apresentações de áudio e vídeo online. As apresentações podem ser interativas e gravadas ao vivo ou com antecedência.
Nos webinars, que em geral contam com um moderador/ apresentador, também é possível fazer perguntas e conversar via chat. Existem muitos tipos de programas para webinars no mercado. Ao selecionar uma ferramenta do tipo para educação a distância, preste muito atenção à facilidade de uso (por exemplo, registro e login), à estabilidade e em quantas pessoas podem participar simultaneamente. 
print screen gotowebinar
GoToWebinar é uma da opções populares para fazer seminários online ao vivo (Fonte)

Principais funcionalidades das ferramentas para webinar:

  • Gerenciamento da lista de participantes, de presença e cancelamentos.
  • Gravação e arquivamento de apresentações para uso futuro.
  • Compartilhamento de tela durante a apresentação.
  • Bate-papo ao vivo com os participantes.
  • Perguntas e respostas em modo público e/ou privado.
  • Enquetes e votações: criação de pesquisas rápidas para manter os participantes envolvidos.

Saiba mais

As ferramentas para aulas online são seguras?

Como vimos, existem inúmeros tipos de ferramentas para aulas online. No entanto, antes de testá-las, é importante verificar se eles são seguras e se estão em conformidade com a legislação de privacidade de dados local. No caso do Brasil, a Lei Geral de Proteção de Dados está mudando o panorama sobre a questão dos apps educacionais. 

Quando tratamos de ferramentas digitais para professores, a segurança dos dados e a privacidade dos alunos e participantes são muito importantes. Ao adotar uma ferramenta, você pode descobrir se ela é segura fazendo as seguintes perguntas:

  • O aplicativo usa dados pessoais? Se sim, quais?
  • Há segurança e privacidade dos dados dos alunos? Leia os termos e condições de privacidade.
  • Por que os dados pessoais são necessários?
  • Onde os dados são armazenados?
  • O software requer acesso a dados (de contato) de smartphone, tablet ou PC?
  • O software requer acesso à câmera ou ao microfone?

Busca sistemas LMS? Confira nosso catálogo!

30% of South African employees see their productivity increase as a result of working from home

Productivity while working remotely

Productivity while working remotely

Remote working was not all that common before COVID-19, only 26% of South Africans had the freedom to work from home before the crisis. Since March last year, almost all businesses in South Africa turned to technologies like digital communication and collaboration to enable employees to work remotely, without stepping out of their homes to adhere to Government regulations and assist in curbing the spread of the COVID-19.

Productivity has increased as a result of working from home

According to the GetApp study on productivity in the workplace, 30% of South African employees said their productivity has increased as a result of working from home, whilst 25% of employees said that they perform better with a mix of in-office and remote working.

The study also revealed that 37% of employees prefer to work at home on full-time basis, whilst 30% of employees prefer going to the office at least 2-3 times a week. Businesses in South Africa are still trying to navigate through this new working order and bring to life their company culture, ethics; and allow for flexibility, transparency, and collaboration; which are necessities for effective remote working. Businesses need to adapt its culture in this emerging hybrid model that combines remote work with a traditional office hub.

employees want hybrid model of work

Greater adoption of new cloud-based technologies and collaboration tools are a major driver

On a global scale, South Africa currently ranks 78th on the Digital Readiness Index that was published by Cisco in early 2020. This statistic further highlights that even with South Africa’s low ranking, multiple businesses still see themselves as already digitally transformed. This reflects a disparity between the companies’ transformation journey versus the country’s transformation journey and infrastructure capabilities. Therefore, South Africa’s digital transformation is mainly lead by its business sector.

Greater adoption of new cloudbased technologies is the major driver of this trend. The productivity in the workplace survey shows that South African employees consider online meeting softwaredocument sharing tools and collaboration software as the three most critical tools for their productivity.  

critical technology for productivity remote

Working remotely can seem like a dream come true for many employees— but it can present its own set of challenges

Many employees are trying to oversee day to day family needs whilst balancing their children’s education at home because many schools are closed or operating virtually. These employees need flexibility and support to stay engaged and productive while also dealing with the larger social disruption that has forced many of them; particularly employees dealing with loss and COVID-19 care.

Amongst the many challenges like dealing with depression, loneliness, time management problems and adapting to constant digital miscommunication, employees have expressed frustration with technology challenges like connectivity, cost of data, adequate equipment – 78% of employees expressed challenges with internet and speed.

connectivity main challenges to stay productive at home

On the positive side, remote working is effective on multiple levels. It ensures that employees are safe and productive; while it also transforms businesses by equipping them with resilient and adaptive ways to engage with their stakeholders and deliver economic value.

Therefore, businesses need to ensure that employees have the hardware and software they need to do their job and invest in the tools and training needed to support hybrid working that will benefit both businesses and employee’s productivity.

Looking for online collaboration or video meeting software? Check our catalogue.

Productivity and remote workplace study: GetApp Survey methodology 

Data for this study was collected in November 2020 from an online survey of 450 respondents that live in South Africa. 

To participate in the survey, respondents had to be: 

  • Employed full-time or part-time, or self-employed
  • Working for a company with at least two people
  • Working remotely sometimes or all the time since COVID-19.

Digital business growth in New Zealand – 64% of SMEs state that all or most of their business is now virtual 

study about digital business growth in New Zealand

study about digital business growth in New Zealand

Now it’s clear that remote work is here to stay, with Gartner predicting 48% of employees working remotely at least part of the time even after the pandemic, the spotlight on digital transition and acceleration is brighter than ever.

Research on digital business growth in New Zealand

Nearly a year into the monumental shift to remote and hybrid work models, business leaders have been convinced by the productivity gains achieved through collaboration and online meeting software.  In fact, Gartner estimates that the worldwide IT spending is projected to total $3.8 trillion in 2021, an increase of 4% from 2020.

With the economy quickly bouncing back from the COVID slump, and business and about the year ahead due to the news of promising vaccines, organisations are continuing their digital transformation journeys.

This goes beyond just enabling remote working; digitalisation is picking up pace across different aspects of business operations, including marketing, sales, logistics, and customer service. Organisations are now more open than ever to the use of innovative technologies to achieve their strategic business goals post-pandemic.

To gain insight into digital business acceleration, GetApp recently surveyed 608 business leaders of small to medium-sized (SME) companies in New Zealand (the full methodology is available at the bottom of the article).

Almost two thirds of Kiwi SMEs surveyed conduct business virtually due to COVID-19

Our survey shows that since the pandemic began, most organisations are now conducting at least some of their business processes on digital platforms. A total of 64% of SMB leaders state that all or most of their business is now virtual, compared to just 2% who fully relied on virtual platforms pre-pandemic.

growth of digital business

74% of businesses surveyed reported significant website traffic from new regions

Businesses are experiencing higher levels of digital interaction, with 72% seeing increased website traffic since the start of the crisis. The shift to virtual platforms has also led to a more diverse customer reach, with 74% of businesses reporting that half or more of this new traffic is from regions or countries where they hadn’t previously operated.

new website traffic from new areas

This insight supports data from the New Zealand Post in a study of eCommerce trends. Amongst a range of statistics showing increases in eCommerce activity, it was found that much of this growth came from regional areas like Taranaki, Northland, and Gisborne— places that have traditionally been slower to embrace online shopping.

73% of Kiwi businesses find software implementation as the major challenge in going digital

Businesses are increasingly turning to technology to achieve their short and long-term goals. Across 2021, the top goals are broadly consistent, with customer retention, cost-cutting, and increasing cash flow in both the first quarter and throughout the year.

Business goals new zealand smes

While 89% of businesses believe they have been successful transitioning to digital environments, particularly when it comes to using social media and websites to interact with customers, they have also encountered challenges along the way.

27% of businesses state they have been “very successful” engaging with their customers digitally, while 62% feel “somewhat successful” in doing so. However, respondents also said there were challenges while moving their businesses away from traditional models to digital platforms.

The top challenges were upgrading and implementing new software (73%) and training employees to use it (72%).

challenges of taking digital business

70% of businesses believe they need to keep up digital investments to compete

The measures taken to combat COVID-19 domestically in New Zealand have significantly accelerated the shift towards digital transformation and virtual workplaces.

Reflecting on 2020, fewer than half of businesses (45%) feel that they would have failed without a pandemic-driven investment in digital technologies. But looking ahead to the future, 70% of organisations said they need to keep investing in digital systems to keep up with their competitors.

These are the digital skills organisations anticipate needing most in the next six months:

  • Website and app development (44%)
  • Project management (39%)
  • Social media marketing (35%)
  • Cybersecurity (32%)
  • Business intelligence/Data analytics (29%)
  • Agile decision-making (26%)
  • Content creation (18%)
  • Online customer service (16%)
  • Graphic design (12%)
  • Product development (11%)
Looking to optimise your digital transformation strategy? Check out our catalogue.

Survey methodology

Data for this study was collected in December 2020 from an online survey of 608 respondents that live in New Zealand.

To participate in the survey, respondents had to be:

  • Employed full-time in one of the following roles:
    • Owner, founder or other head of an organisation
    • C-Suite executive e.g. CEO, CIO
    • President of Vice-president
    • Director
    • Manager
  • Working for a company of up to 250 people
  • Working at the organisation during the COVID-19 pandemic

Medo do coronavírus impulsiona telemedicina no Brasil

telemedicina no brasil

No primeiro texto de uma série de dois artigos em que o Capterra investigará o uso de novas tecnologias na saúde, tratamos da adoção da telemedicina no Brasil. No segundo texto, abordaremos a inteligência artificial na saúde. 

telemedicina no brasil

Com o confinamento pela pandemia do coronavírus e impulsionada por uma nova legislação, a telemedicina ganhou espaço no país nos últimos meses. Dados reunidos pela revista Exame mostravam que ainda em agosto do ano passado já eram 1,7 milhões o número de atendimentos desse tipo desde sua aprovação.   

É o que mostra também pesquisa do Capterra realizada em dezembro do ano passado com 1004 pacientes de todo o Brasil (confira metodologia no final do texto). 

Segundo o estudo, 62% dos entrevistados sabem o que é a telemedicina e 55% destes afirmam já terem feito uma consulta usando a modalidade (43%, depois do início da crise do Covid-19 e 12%, antes).

Vale lembrar que, ainda que a prática, que inclui o uso de softwares para o atendimento virtual, tenha sido regulamentada de maneira emergencial somente após o começo da pandemia, muitos médicos já utilizavam recursos como o WhatsApp para acompanhar seus pacientes fora do consultório antes da Covid-19, como aponta pesquisa da Associação Paulista de Medicina feita em fevereiro do ano passado. 

Confira o conteúdo que produzimos sobre o que é telemedicina e como funciona.

Medo de se contaminar motiva adoção 

Em meio a uma pandemia global, o medo da exposição a uma possível contaminação foi o motivo apontado por quatro de cada dez entrevistados para o uso da telemedicina. A rapidez (16%) e a praticidade (16%) desse tipo de atendimento também foram destacados pelos pacientes.

Entre os que experimentaram a modalidade, 54% afirmam que optariam pela telemedicina se tivessem sintomas parecidos aos do coronavírus (como tosse, febre, dor de garganta e dificuldade para respirar). 

telemedicina no brasil atendimento preferido

Pacientes que pagam plano de saúde têm melhor acesso 

O estudo do Capterra também investigou o nível de conhecimento e adoção da telemedicina entre os pacientes com e sem plano de saúde. 

Entre os primeiros, 62% já experimentaram a modalidade. Já entre os não segurados, somente 37% afirmam já terem feito uma consulta do tipo, o que evidencia uma concentração desses atendimentos entre pacientes com acesso a planos.

Além disso, mais da metade (53%) dos entrevistados que afirmaram desconhecer ou não ter certeza do que era a telemedicina não possuem planos de saúde.

As empresas estão atentas: oito de cada dez pacientes que possuem plano de saúde e já fizeram teleconsultas afirmam que seus planos cobrem a modalidade. 

Telemedicina no SUS

O uso da telemedicina na rede pública varia de estado para estado. A nível nacional, em abril do ano passado o Sistema Único de Saúde (SUS) lançou o TeleSUS, programa voltado para o atendimento à distância de pacientes com suspeitas de coronavírus por meio de chat, telefone e até teleatendimento.  

Prós e contras da telemedicina

Sem surpresa, a possibilidade de acesso ao tratamento de qualquer lugar (72%) e o menor risco de contaminação em hospitais ou consultórios (71%) foram apontados como os principais benefícios da telemedicina pela maioria dos entrevistados que adotam a prática (veja gráfico abaixo).

telemedicina no brasil benefícios

Como pontos negativos, os pacientes que adotam a telemedicina destacam a impossibilidade de realizar exames (69%) e a falta de interação pessoal (49%).

Medicina digital além do atendimento 

Vale lembrar que o contato humano é um elemento essencial na medicina. Como vimos anteriormente, a falta de interação pessoal é apontada pela metade dos entrevistados como a principal desvantagem da telemedicina. 

Entre os que conhecem a telemedicina mas dizem não utilizá-la, pouco mais de um terço (36%) afirmam não fazê-lo porque preferem justamente conversar pessoalmente com seu médico.  

Os dados da pesquisa reforçam o papel do atendimento virtual como um complemento ao presencial: apenas um de cada dez pacientes que já experimentou a telemedicina afirma utilizá-la para todas as suas consultas. Um terço dos entrevistados diz adotá-la para menos de um quarto dos atendimentos.

Além disso, a telemedicina deve ser vista como parte de uma estratégia mais ampla de digitalização dos centros de atendimento. 

Segundo a pesquisa do Capterra, os pacientes familiarizados com a telemedicina buscam profissionais que adotem novas tecnologias, como agendamento eletrônico de consultas ou atendimento via WhatsApp, como mostra o gráfico abaixo: 

telemedicina no brasil tecnologias

Dicas para digitalizar o seu consultório  

Selecionamos abaixo algumas dicas de como médicos, clínicas e hospitais podem se preparar para essa nova era de atendimentos que ganhou força com o início da pandemia.  

Escolha o software adequado

É importante lembrar que a telemedicina permite a interação entre médicos e pacientes e inclui a comunicação por e-mail, mensagens instantâneas e telefonemas, além do atendimento virtual por videoconferência. Em geral, softwares de telemedicina costumam contar também com funcionalidades de agendamento de consultas, prontuário eletrônico, prescrição e gestão (para controle de contas, logística, etc.).

Por isso, antes de escolher uma ferramenta, assegure-se qual área da sua clínica, consultório ou centro de saúde você deseja digitalizar e escolha a ferramenta adequada, seja um software para faturamento médico, uma solução para marcação de consulta ou um programa para gestão de clínicas.

Treine seus funcionários 

Se você conta uma equipe, é vital treinar seus funcionários para implementar a ferramenta escolhida de forma adequada e tirar o melhor proveito dela.

opções grátis no mercado, com funções limitadas, o que pode ser uma boa opção se você deseja testar a adoção de uma ferramenta do tipo.

Informe e peça feedback aos pacientes  

Não esqueça de manter seus pacientes informados sobre as novidades adotadas. E mais importante, peça a opinião deles sobre as ferramentas usadas, se elas estão funcionando bem e se algo pode melhorar. Você pode, inclusive, usar softwares para fazer enquetes online para isso.

Dados da pesquisa do Capterra mostram a importância da comunicação: 14% dos pacientes que nunca utilizaram a telemedicina dizem não tê-lo feito por não saberem se o seu plano de saúde oferta a modalidade. Caso ofereça teleconsultas, não esqueça de informar os pacientes sobre a possibilidade de usar os seguros.  

Telemedicina no pós-pandemia

Os dados do Capterra apontam também para perspectivas otimistas sobre o uso da telemedicina no futuro.

Segundo o estudo, quase metade (46%) dos que já experimentaram a modalidade dizem que aumentarão o uso após o fim da pandemia. 

A possibilidade de acesso a esse tipo de atendimento também influencia os pacientes na hora da escolha de novos profissionais.

Metade (49%) dos entrevistados que usam a telemedicina afirmam que seria muito mais provável selecionar um profissional que oferecesse serviços de telemedicina em comparação com um que não oferecesse, caso estivessem avaliando um novo médico (veja gráfico abaixo). 

telemedicina no brasil preferencias

Entre os pacientes que conhecem a telemedicina, mas afirmam não utilizá-la, quase um terço (31%) afirmam que não o fizeram porque seu médico não oferece a modalidade, dado que reflete igualmente o potencial de crescimento do atendimento virtual. 

De maneira geral, a confiança na telemedicina é ampla, mesmo entre aqueles que a conhecem, mas preferem não utilizá-la: entres estes, somente 3% afirmam não acreditar que esse tipo de atendimento seja eficaz.

Médicos que investirem nesse tipo de software hoje não só terão uma abordagem melhor para lidar com o coronavírus, mas estarão melhor preparados para servir seus pacientes também no futuro. 

Busca softwares de telemedicina? Confira nosso catálogo!


Para reunir os dados presentes neste estudo, o Capterra realizou um levantamento online entre os dias 11 e 15 de dezembro de 2020 em que ouviu 1004 pessoas com mais de 18 anos de idade e de todas as regiões do país (com 51% dos entrevistados do sexo feminino e 49% do sexo masculino). Para participar da pesquisa, os entrevistados deveriam ter realizado uma consulta com um médico em 2020 e visitar um médico pelo menos uma vez por ano. Os resultados são representativos da pesquisa, mas não necessariamente da população como um todo.

Nota: Este documento não se destina, de forma alguma, a fornecer aconselhamento técnico ou endossar um plano de ação específico. Para obter conselhos sobre sua situação específica, consulte seu consultor técnico.

Online meeting software is New Zealand’s most essential tool for remote work productivity

remote work productivity in Australia

remote work productivity in New Zealand

Organisations worldwide are exploring ways to keep employees safe from COVID-19, many encouraging home working until widespread vaccination means people can return to physical workplaces. But in New Zealand, workers are increasingly open to remote work, enabled by communication and collaboration software.

New hybrid working models see workers split their time between the office, home, and other remote locations. Providing employees with greater flexibility in how and where they get work done, research suggests this sets them up for higher productivity. 44% of Kiwis believe they perform better when they have the freedom to shift between in-office and remote working, and 25% when they work remotely.

The role of digital tools in the remote work model

Technology has played a key role in facilitating employee’s ability to work from home during the COVID-19 response and will continue to do so as businesses shift to hybrid work models. The New Zealand government has invested in training initiatives, including for small businesses and senior citizens, to ensure every Kiwi is tech-savvy enough to get involved.

To learn more about this transformation, GetApp surveyed 424 New Zealand employees about their remote working experiences since the pandemic began. The research findings reveal the key role played by digital tools in enabling greater productivity, as well as new insight into how organisations can better support an increasingly hybrid workforce (the full research methodology can be found at the bottom of this article).

Online meeting software is the top tool for employee productivity

The survey revealed that more than a quarter (28%) of employees consider online meeting software,  one of the three most important productivity tools they use at work. Collaboration software and document sharing tools both ranked second with 24% each— significantly higher than other tools.

Top 3 remote work tools

Most employees use personally-provided productivity tools

While kiwis see the benefits of digital solutions, the survey suggests that some employers are failing to provide them with the technology and support they need.

One in three (33%) can get their work done relying solely on company-provided tools. The majority (59%) are using one or more personally-provided technologies to get work done on an occasional or regular basis. Of this group, many use messaging apps to communicate with colleagues, often from their personal phones or tablets.

Businesses need to make sure they are aware of the tools that employees are using, and take proactive steps to manage them. These steps include encouraging employees to use strong passwords and ensuring that all work-issued technology used by employees to connect remotely is running of the latest versions updated with all security patches. Employees using their own devices need to be reminded of their obligations to comply with the relevant bring-your own-device policy and remote-working policy. Employers are also bound by their responsibility to ensure that their employees are complying with the Privacy Act 1993 which lays out the Information Privacy Principles (‘IPPs’)that requires an agency storing personal information to ensure that it is protected by all necessary security safeguards.

use of personal tool working remotely

Connectivity and tech support standing in the way of employee productivity

Productivity tools have been central to enabling remote work for businesses, but there have been challenges too. In addition to allowing the use of personal technology, some organisations are failing to provide sufficient support. 26% say they have had a lack of training, while a quarter has experienced slow responses from the IT department.

6 tech challenges working from home

The main challenge faced by most of our sample (45%) concerned the issue of poor internet connectivity and speeds. However, the New Zealand government has been taking steps to improve coverage, particularly in rural areas.

Last year, it was announced that an additional NZ$15 million would be invested into upgrading rural network capacity to help the economy of remote communities recover from the effects of COVID-19. In addition, the ongoing roll-out of 5G should remedy some challenges faced by employees suffering from poor internet connections.

Kiwis confident sufficient cybersecurity in place to support working remotely

With the uptick in technology adoption and digital transformation comes the risk posed by hackers trying to take advantage of this unique situation. Due to the pandemic, businesses of all sizes are more reliant on digital infrastructure than ever before. And many of the technologies they now rely on will have been deployed in an accelerated timeframe, and by staff without the skillsets required to ensure security. These factors, as well as increased use of employee-provided tools, could expose some organisations to risk.

The survey shows a high level of confidence among Kiwis that their employers have sufficient cybersecurity measures in place to protect digital assets. 11 % said that their company could implement additional measures or that their company is at significant risk of a cyber threat.  However, 37% believe while sufficient measures are in place, there is still more their company could do to improve cybersecurity.

cybersecurit working remote could be improved

The research indicates a positive sentiment among kiwi employees that their employers who are adopting technology as a tool to maximise productivity and transition to new ways of working. Moving forward, companies should focus on providing tools and training on how to use them to adjust to an increasingly hybrid workforce.

Looking for software? Check out our catalogue.

Productivity and remote workplace study: GetApp NZ Survey methodology 

Data for this study was collected in November 2020 from an online survey of 424 respondents that live in New Zealand. 

To participate in the survey, respondents had to be: 

  • Employed full-time or part-time, or self-employed
  • Working for a company with at least two people
  • Working remotely sometimes or all the time since COVID-19

52% of Aussie employees consider moving away from offices to embrace greater productivity through remote work

remote work productivity in Australia

The ongoing COVID-19 crisis is forcing organisations to commit to remote working to combat the spread of the virus and future-proof their business.

For most organisations, keeping employees safe and productivity levels elevated means fast-tracking the use of new digital communication and collaboration tools to support global and local teams. But as society turns its focus from initial response to recovery from the pandemic’s impact, businesses now need to consider how new hybrid working models will fit into ongoing operations.

Different remote work models

Whether it be a shift to a permanent remote work or a more flexible working model, the traditional workplace is set to drastically change for most Australians—and in ways that many feel is for the better. Currently, companies are managing this change in varied ways. Some have given employees permission to continue working remotely until the vaccines are distributed. Others have recalled staff to the workplace on different schedules and in staggered groups, while others are leaving it entirely up to individual workers to decide where to base themselves.

remote work productivity in Australia

Most businesses around the world are also now starting to think about the longer term, including alternative ways to structure work communication and hours, as well as physical presence of employees. As a result, many organisations are converging to a popular solution of implementing a hybrid working model- combining remote work with office work.

The remote work experience of Australians so far

Research conducted in July 2020 by Indeed, shows that 56% of employees are more productive when working from home and 48% feel more engaged.

Greater adoption of new cloud-based technologies is the major driver of this trend. These solutions are critical to providing the required levels of flexibility, transparency, and collaboration necessary for effective remote working. New research from GetApp shows that 30% of employees say that collaboration software is the most important digital tool they use for ensuring personal productivity.

To help businesses understand how they can better support an increasingly hybrid workforce, GetApp surveyed 416 Australian employees about their remote working experiences since the start of the pandemic. The full research methodology can be found at the bottom of the article.

Collaboration and online meeting software are most critical for businesses

While using technology to increase productivity has been high on Australian corporate agendas for some time, COVID-19 has accelerated this trend as organisations navigate lockdowns and address safety concerns. As a result, Aussie businesses are now increasingly reliant on digital tools to maximise employee output.

Key to them are solutions designed to connect staff and help them collaborate more effectively. Employees report that collaboration tools were the most valuable for ensuring productivity, followed by online meeting software and document sharing software .

top 3 digital tools remote work

Asked how often they use specific digital tools; responses reveal that nearly half of all employees use online meeting tools and document sharing tools daily and nearly 60% of respondents claimed to use email apps multiple times throughout the day.

use of collaboration tools working from home

Lack of company-provided tech tools poses major challenge for remote workforce

Given the rapid shift to remote working, it is not surprising that many workers found they lacked the equipment and tools they need to work from home. This includes physical items, like extra monitors and work phones, as well as software solutions like productivity software. To overcome this challenge, many have been sourcing their own solutions to the daily work challenges they encounter.

36% of employees confirm that they regularly use one or more personally-provided tools to be productive and collaborative at work.

Shadow IT use Australian remote workers

While this might not seem like a significant issue, businesses put themselves and their employees at risk if it’s not addressed. Using a personal mobile or laptop that is not connected to a VPN can lead to a security breach, while using unauthorised cloud apps to share information may breach data protection obligations. It’s important that employers provide staff with the tools necessary to do their job as well as guidelines on how to use them safely.

Beyond this issue, employees contend with a variety of other challenges when away from the office too. From dodgy Wi-Fi to VPN issues, there are a broad range of IT issues employers will need to address if they are to optimise their remote workforce.

technological challenges working from home

Over half would move further from the office as remote working goes mainstream

As Australians continue to adapt to this new reality, we are unlikely to see a return to the old way of working. Over half of employees (52%) say they would consider moving further away from the office now that a hybrid working model is more accepted.

Ultimately, organisations are responsible for ensuring not just that employees have the hardware and software they need to do their job, but that they are using it safely and in compliance. As a result, those organisations that invest in the tools and training needed to support hybrid working will be best positioned to retain and attract talent.

Are you looking for productivity software? Check out our catalogue.

Productivity and remote workplace study: GetApp Australia Survey methodology 

Data for this study was collected in November 2020 from an online survey of 416 respondents that live in Australia. 

To participate in the survey, respondents had to be: 

  • Employed full-time or part-time, or self-employed
  • Working for a company with at least two people
  • Working remotely sometimes or all the time since COVID-19.

Digital acceleration in the UK – 64% organisations conduct most of their business virtually due to COVID-19

Digital acceleration in the UK

Throughout the coronavirus crisis, a great deal of media attention has focused on the transition to digitally enabled remote working via technologies like collaboration and online meeting software. However, the pandemic has had a much broader impact on commercial use of technology, transforming everything from the way businesses interact with prospects and customers, to the internal processes used to ensure business continuity.

From driving sales to fulfilling orders, COVID-19 has driven a dramatic acceleration of digitalisation. And as we enter the second year of the crisis, it is vital organisations shift from using digital for disaster recovery, to a more considered application of technology that will drive business benefits post-pandemic.

Research about digital acceleration in UK

To help organisations ensure their technology deployments deliver real commercial value, we asked over 500 SME business leaders about their experiences accelerating digital transformation initiatives.

The results suggest a need to focus on planning for the long-term, as well as working with technology partners that can support this forward-thinking approach. (Full methodology is available at the bottom of the article).

Digital acceleration in the UK

Digital customer engagement is up – in the UK and overseas   

Across the UK, over half of organisations (56%) have seen a boost in digital engagements from customers and prospects. 21% report a major rise in traffic to websites, while 35% have experienced minor increases.

Furthermore, 84% of businesses seeing an increase in traffic confirm that it has originated in regions or countries where they had not previously operated:

New traffic from new regions

In addition to increased digital customer and prospect engagements, almost two thirds of UK companies (64%) state that the bulk of their business has been conducted virtually since the start of the pandemic:

digitalisation UK business 2021

With the UK entering its third coronavirus lockdown earlier this month, it is clear digital will continue to play a significant role in facilitating business in 2021. Recent research indicates some COVID-19 driven digitisation could be permanent. For example, 76% of UK employees are keen to continue using digital tools to work remotely, either full-time or on a weekly basis, post-pandemic.

In 2020, the crisis meant organisations had to rapidly accelerate their digital transformation just to survive. But now we know much of the way we used to do business may have changed for good, and competitiveness depends on optimising the use of these digital technologies.

Businesses believe they have been successful engaging customers digitally – but challenges remain

For any company, optimising digitisation strategy depends on first understanding over-arching business goals. For most of our respondents, these goals are relatively consistent throughout 2021. Across both the first financial quarter and 2021 as a whole, a significant proportion identified retaining customers, increasing cash flow, cutting costs, finding new customers and retaining employees as their top five business goals for the year:

UK business goals for 2021

Many business leaders surveyed believe they have been successful (26% “very successful” and 57% “moderately successful”) at engaging customers in digital environments, including company websites and social media accounts. However, they are also encountering challenges that could impact their ability to achieve business goals in an increasingly digitised economy.

Almost a quarter (23%) of organisations report the process of enabling online checkout and payment is proving a considerable challenge. Similarly, 31% are finding the shift to socially distanced operational processes, such as contactless delivery, considerably challenging.

Beyond these kinds of customer fulfilment issues, some organisations have also found the digitisation of internal processes problematic. Most had experienced moderate or considerable challenges in maintaining team and cross-team collaboration (72%), shifting business processes online (67%), and training employees to use new software (67%).

challenges digital acceleration

Perhaps most pressing for businesses trying to optimise their digitisation strategy in 2021 is the need to improve approaches to software acquisition and implementation. Around a quarter of respondents had faced considerable challenges in both areas.

Many COVID-19 driven digital deployments are only designed to provide temporary solutions

Many respondents recognise that internal skills gaps are at least partly responsible for the challenges they have encountered in the shift to digital. Asked about the top digital skills they anticipate needing most in the next six months, cybersecurity, website/app development, social media marketing and project management ranked significantly higher than other areas:

Most needed future skills in Uk organisations

Given the likelihood that hybrid working and digital business models are here to say, one finding from the research was of particular concern. Across a number of areas, a significant number of companies are choosing to deploy new technologies on a temporary basis only.

Asked whether COVID-19 had led them to consider shifting marketing efforts online, Likewise, when it came to expanding the use of digital selling platforms (e.g. Facebook Shops, Etsy, eBay) 28% were also doing so temporarily.

chnages in operations due to Covid-19

To ensure that digital investments deliver optimum value, it is essential that businesses take a longer-term view when it comes to the solutions they select and how they deploy them. But with over a quarter finding both of these things a significant challenge, choosing the right technology partners is critical.

Looking to the future, business leaders should ensure they work with vendors and service providers that can help them to map out a cohesive digital strategy that will help them to address the challenges they face today and those they might expect to encounter in the future. Further, partners with the ability to support employee upskilling will also help businesses secure maximum value from their technology.

Looking to optimise your digital transformation strategy? Check out our catalogue.

Survey methodology

Data for this study was collected in December 2020 from an online survey of 541 respondents that live in the UK.

To participate on the survey, respondents had to be:

  • Employed full-time in one of the following roles:
    • Owner, founder or other head of an organisation
    • C-Suite executive e.g. CEO, CIO
    • President of Vice-president
    • Director
    • Manager
  • Working for a company of up to 250 people
  • Working at the organisation during the COVID-19 pandemic