Digitisation Vs Digitalisation: What’s The Difference?

digitisationvs digitalisation

When considering digitisation vs digitalisation, the specific meanings are vital. Even the most tech-savvy individual might confuse these terms. However, understanding the distinction can be the difference between owning a thriving enterprise and trying to manage a stagnating business. 

digitisationvs digitalisation

Key business investment decisions, such as whether to move to remote support software, are dependent on knowing not just how to automate existing processes, but also how to reinvent the procedures themselves using the technology available. 

One of the many impacts of COVID-19 is that it has forced Australian businesses to speed up their digital transformation timelines. Implementing tools to enable group collaboration and communication for teams working outside of the office is one example of this change. Virtual video consultations, for everything from sales meetings to human resources appointments, is another. 

Research from Capterra shows that the initial shock and speed of demand forced Australian businesses to rapidly rethink their customer service offerings to ensure that they were still relevant and accessible. Only 8% of companies surveyed had no plans for a digital rethink of the way their business operated. To appreciate just how important the differences between digitisation and digitalisation can be, read on.

What does digitise mean?

The term ‘digitise’ means to use technology to change processes and services that were previously analogue. Here’s an example: 

A business allows employees certain expenses. Up until now, employees use their own money to make purchases, then fill in a paper claim form, clip the expense receipts to the back of the form and submit the documentation to the accounts department. At some point in the month, an accounts clerk checks the employee’s manual calculations and updates the general ledger to show the repayment of the expenses. The following month, budget managers find out their expense numbers.

This process is an analogue one. It uses paper and physical forms to create a paper trail that staff manually process before finally being entered into an accounting system. There are long delays before the information is available in a form that budget managers can integrate into their accounts. 

A business could digitise the process by replacing some of the manual aspects with automated alternatives. For example, instead of a pen and paper, an employee could scan in the receipts, creating electronic copies, and then fill in a computer-based form. The clerk will then receive the relevant documents via email to check and enter them in the same way as before.

What does digitalisation mean?

Instead of the existing process defining what technology the business should use and how, with digitalisation, the available technology provides a guideline for business processes to be completely rethought.

To get a better feel of digitalisation, let’s look at the expenses example again:

The business decides that its expense processes are time-consuming, labour intensive and prone to error. It takes a look at the available technology and decides to issue corporate expense cards. These tie directly to the corporate accounting systems, updating each card holder’s “account” in real-time and enabling managers to track spending more accurately. 

A system, such as expensive report software, can take a digital photograph of paper receipts, and utilise optical character recognition to pull the data off the receipt and feed it straight to the accounting program. As a result, the new system:

  • Eliminates labour-intensive manual processes
  • Reduces associated timescales 
  • Decreases the risk of physical loss or damage to any part of the ‘paper’ trail
  • Provides greater visibility and tighter controls of the business’s overall expenses. 

Digitisation vs digitalisation: What are the main differences?

The main differences between digitisation and digitalisation are:

  • Digitisation tends to lean more towards being a piecemeal approach—following and automating existing processes rather than rethinking them.
  • Digitalisation seeks to use technology to radically improve the way business runs. It doesn’t just follow existing processes; it rethinks the business model entirely.

In practical terms, with digitisation, technology replaces processes, or parts of them, using digital formats. With digitalisation, however, a company reconsiders its underlying business model to take advantage of the available technology.

What is digital transformation?

Digital transformation is when a business applies a new technology that more widely and significantly impacts their business. Examples include companies moving to cloud storage from in-house servers for IT modernisation, or the invention and implementation of new digital business models that change the way the business runs across all departments and hierarchies.

It helps to think of these terms in order of impact:

  • Digitisation: Automating—without change—a singular process.
  • Digitalisation: Rethinking—changing its efficiency—based on available technology. 
  • Digital transformation: Using digitalisation to make a significant change that impacts and influences the business model as a whole.

Through digitalisation, businesses assess the way technology can increase value and decrease costs in certain aspects of the company. When this assessment suggests there is a requirement for a more significant change, however, digitalisation can apply more widely. In turn, this leads to a total transformation of the existing business model.

What is the difference between automation and digitalisation?

Automation is a limited function that digitises parts of a process. Automation alone—even if the process itself is functional—can’t deliver new revenue streams. This is because it simply speeds up part of the existing business without allowing for growth.

Digitalisation, however, means considering the potential of available technologies in order to improve the process at its root. Most processes in a business model interconnect. Therefore, rethinking the framework that a process functions within can have a ripple effect. The change might not only improve speed but also allows for increased revenue acquisition.

Why it’s important to understand the differences in these terms

Understanding the profoundly different approaches of digitisation vs digitalisation is key to enabling a business to continue improving its service, no matter how adverse the circumstances. Piecemeal digitisation of analogue processes can reduce costs, but it can’t turn a business around in times of crisis.

Looking for remote support software? Check out our catalogue.

What Is a Digital Signature and how to create one?

what is a digital signature and how to create one

Digital signatures have been around for some time but they have been recently coming into their own. Many companies, both large and small, have discovered just how convenient digital signature software can be for all sorts of reasons, including signing off on reports, putting a digital name to a contract and even for crucial business procurement. 

what is a digital signature and how to create one

Read on to find out what using one entails, how you can go about creating a digital signature for your enterprise and which digital signature software will help you to do so.

The use of digital signatures in a socially distanced world

The global pandemic has changed the way that some enterprises do business forever. Even when social distancing restrictions are relaxed, many firms will find that they keep doing business as they do at the moment. 

Of course, face-to-face interactions will still need to occur for certain aspects of commerce but, increasingly, they won’t be needed for signatures.

This is because the use of digital signatures, electronic signatures and digital id is now much more widespread than ever before due to the change in working lives that many people have gone through.

For example, in Canada a bill was passed to allow an electronic signature to be used in many situations in place of a written signature. 

In much of the UK, the legal status of digital signatures has received a boost from the Law Commission. Only very specific examples of certain types of documents – such as those connected to the Land Registry, for example – need to be signed in person. For everyday commerce and transactions, digital signatures are considered just as good as in-person ones.

Clearly, this has been advantageous for many enterprises needing to sign off on documents or to provide authentication with a digital id for their procurements and orders. 

Keeping people apart from one another has been the driver behind the uptake in digital signatures. However, since electronic communication is virtually instantaneous, many SMEs and even larger corporations have realised that using a digital signature instead of manually signing physical paperwork saves a lot of time, travel and effort. 

In other words, they offer a boost to business efficiency and few organisations will turn back from their use even when social distancing comes to an end.

How do digital signatures work?

As mentioned, digital signatures are electronic versions of a handwritten signature. They serve the same purpose in the digital realm for authenticating an authorised signatory and certificate authority, ensuring the signature is correct even when they are not kept as a pdf file or word document.

 Indeed, digital signatures ensure more efficient workflows for processes such as client sign-ups because no paperwork needs to be printed or posted.

They can be added to point-of-use sections (with a signature field or a signature line) on forms or contracts and even automated to make them simpler to use when multiple signatures might be required, for example.

In addition, some software systems that provide digital signature services will create logs for when and by whom a document was signed. 

They can also ensure contracts are correctly signed off by ensuring the signature(s) always appear in the appropriate spaces within documents. 

Digital verification methods can also be employed to ensure that the e-signature that is used is from the authorised person, the signer, a key anti-fraud protection that is worth knowing about.

Various authenticating systems are in use with modern digital signature technology. These might rely on e-mail verifications or two-factor authentication with a pin code sent to a mobile phone as well as geolocation data being used. 

Some mobile digital signature apps make use of a PDF document which is generated automatically from real paperwork that a signer can then add its signature to digitally.

This is excellent for dispersed workforces or when contractual arrangements need to be resolved in the field.

Nowadays, very advanced cryptographic methods are used to keep digital signatures private and beyond prying eyes.

Some use Bluetooth devices to ensure that a signer is the person they claim to be when signing a document, helping to identify them even if no other party is present. 

Furthermore, blockchains are also now widely utilised so that it is possible to verify when and how a document is signed so that it can’t be inappropriately back-dated, for example.

But how do I create my own digital signature?

Even for large companies – let alone SMEs – creating your own proprietary digital signature software is likely to be far too expensive and time-consuming, especially when you consider all of the relevant security measures that ought to be taken into account. 

Thankfully, there are plenty of high-quality digital signature software packages around specifically developed as turnkey solutions for enterprises that want to take advantage of them.

Of course, choosing which e-signature app will be best for your organisation is another question. Helpfully, the Capterra digital signature software guide contains a list of all of the relevant software packages with ratings for each one. 

Here, you will find e signature software packages such as DocuSign, PandaDoc or eFileCabinet (*see note at the bottom of the article) among others. Whether you want an app that is appropriate for legal documentation within a certain jurisdiction, a cloud-based app or one that offers customisation options, you will find it here.

Bear in mind that not all businesses will have the same requirements when adopting a digital signature software system. Some will only need a few e-signatories within the enterprise while others in the business-to-consumer sector may need to handle multiple digital signatures from the public every hour of the day. 

The packages on offer cater for all sorts of business needs with pricing structures to match.

Look out for those with free trial periods if you are not yet sure how you will use this technology since it allows you to try them out before committing.

Looking for Digital Signature Software? Check our catalogue

*Note: The software selected in this article is chosen by the following criteria:

  • The highest number of reviews on Capterra.co.uk
  • Rated 4+ on Capterra.co.uk
  • Highest search volume in the UK 

Cos’è la telemedicina e come può agevolare la relazione medico-paziente

Cos'è la telemedicina

La telemedicina esiste da molto tempo, ma le recenti circostanze dovute alla pandemia del Covid-19 hanno fatto aumentare rapidamente la sua popolarità. Se anche tu ti stai chiedendo cos’è la telemedicina e come può essere applicata, questo è l’articolo che fa per te.

Cos'è la telemedicina


La crisi sanitaria ha promosso la telemedicina come strumento per la diagnosi e il monitoraggio di pazienti con patologie già diagnosticate o lievi.

Sia i medici di base che gli specialisti hanno fatto un maggiore uso di questa tecnologia di comunicazione, riducendo il numero di visite presenziali in studio e, di conseguenza, il rischio di contagio.

Ma cos’è esattamente la telemedicina e come può aiutare a gestire meglio il rapporto tra medico e paziente?

Le linee guida del Ministero della Salute forniscono questa definizione: “per telemedicina si intende una modalità di erogazione di servizi di assistenza sanitaria, tramite il ricorso a tecnologie innovative, in situazioni in cui il professionista della salute e il paziente non si trovano nella stessa località.”

Questa pratica comporta pertanto la trasmissione sicura di informazioni e dati di carattere medico necessarie per la prevenzione, la diagnosi, il trattamento e il successivo controllo dei pazienti.

La possibilità di effettuare visite da remoto comporta un grande beneficio per tutte le persone che hanno problemi di trasporto o di spostamento oppure, semplicemente, preferiscono non perdere del tempo in attesa o nel traffico.

La telemedicina è molto utile soprattutto per quelle zone che, a causa della loro posizione geografica o dei loro pochi abitanti, hanno un’assistenza sanitaria carente. Consultare il medico di famiglia o lo specialista attraverso una videochiamata può risultare fondamentale per la salute delle persone che vivono in questi luoghi, molti dei quali anziani.

Esistono diversi tipi di telemedicina e ciascuno di essi può essere utilizzato per rispondere alle esigenze specifiche dei pazienti.

La telemedicina in tempo reale può sostituire gli appuntamenti di persona

La percezione che la maggior parte delle persone ha della telemedicina rientra nella categoria della telemedicina “in tempo reale”, in quanto è il tipo più comune. In parole povere, la telemedicina in tempo reale o dal vivo si basa su un software che consente ai fornitori di servizi medici e ai pazienti di consultarsi a distanza in tempo reale.

Questo tipo di telemedicina utilizza strumenti di comunicazione a due vie come la videoconferenza, la chat dal vivo o le telefonate per condurre gli esami come se il medico e il paziente fossero nella stessa stanza.

Ovviamente non tutti i tipi di esami medici possono essere effettuati tramite la telemedicina in diretta, poiché alcuni tipi di test richiedono la presenza fisica. Tuttavia, ci sono molti appuntamenti di controllo che si prestano perfettamente ad essere effettuati a distanza.

Il più grande vantaggio della telemedicina in tempo reale è il modo in cui mantiene il rapporto medico-paziente senza doversi allontanare dalla propria casa o dal proprio studio.

Il monitoraggio a distanza del paziente è adatto per le cure croniche

Il secondo tipo di telemedicina più comune è il monitoraggio a distanza dei pazienti, che consente ai fornitori di servizi medici di tracciare e monitorare a distanza i dati sanitari dei pazienti. Questa telemedicina di monitoraggio a distanza è usata più spesso per effettuare i controlli dei pazienti con patologie croniche direttamente da casa loro, in modo che non debbano spostarsi appositamente per vedere di persona un medico.

Gli strumenti di monitoraggio a distanza migliorano l’esperienza del paziente perché sono in grado di raccogliere informazioni sulla sua salute mentre si trova comodamente a casa sua.

I dati vengono inviati al medico che può tenere d’occhio i progressi dei pazienti e ricevere avvisi se i valori indicano condizioni in peggioramento.

Ovviamente, la telemedicina di monitoraggio a distanza non è l’ideale per ogni tipo di paziente, ma è utile per raccogliere dati come la pressione sanguigna, la frequenza cardiaca, i livelli di ossigeno e altri segni vitali che indicano ai medici come se la stanno cavando i pazienti con patologie croniche come le malattie cardiache, l’asma o il diabete.

Il più grande vantaggio del monitoraggio a distanza dei pazienti è che fornisce a questi pazienti affetti da patologie croniche una maggiore indipendenza dall’effettuare frequenti viaggi fisici in strutture di cura senza sacrificare la loro qualità di assistenza.

La telemedicina asincrona consente di fornire cure mirate basate sui dati raccolti

La telemedicina “store-and-forward”-  definita anche asincrona – è l’opposto della telemedicina in tempo reale, in quanto consente di raccogliere i dati dei pazienti e di trasferirli in modo sicuro su una piattaforma sicura basata sul cloud, alla quale altri utenti autorizzati possono accedere in qualsiasi momento.

La telemedicina asincrona e la telemedicina in tempo reale sono spesso utilizzate insieme per fornire una diagnosi completa ed impostare la cura necessaria.

Laddove la telemedicina in tempo reale è eccellente nell’affrontare i problemi in modo tempestivo, la telemedicina asincrona consente ai professionisti di considerare e analizzare attentamente tutte le informazioni raccolte sui pazienti, identificando l’evoluzione nel tempo e i cambiamenti repentini. Risulta particolarmente utile anche nella richiesta della classica “seconda opinione”, in cui un medico chiede ad un collega un parere di controllo.

Il più grande vantaggio della telemedicina store-and-forward è che, eliminando i vincoli di tempo degli esami di telemedicina in tempo reale, consente ai sanitari di applicare pratiche di cura basate sull’evidenza dei dati ed effettuare diagnosi più accurate.

Qual è il tipo di telemedicina più adatto a te?

Avendo tutte le informazioni riguardo ai tre principali tipi di telemedicina, puoi ora determinare quale sia il più adatto alle tue necessità.

Se sei un medico di base: la telemedicina in tempo reale è la scelta più consigliata in quanto è la più adatta per condurre esami generali. A meno che il tuo studio non tratti pazienti cronici, non otterrai molto dagli strumenti di telemedicina per il monitoraggio a distanza. Potresti  considerare di investire nella telemedicina asincrona se intendi offrire consulenze prolungate a distanza.

Se sei uno specialista che offre cure a lungo termine: il monitoraggio a distanza è certamente un’ottima opzione. Tuttavia, potresti anche beneficiarti di consulenze di telemedicina in tempo reale e di teleassistenza (un servizio di assistenza a distanza garantito dall’utilizzo delle nuove tecnologie di comunicazione), poiché l’attuale pandemia continua ad essere una minaccia reale per i pazienti più deboli e a rischio.

Vantaggi e svantaggi della telemedicina

Come abbiamo visto, per i pazienti a cui è già stata fatta una diagnosi, che necessitano di un monitoraggio periodico, o per coloro che hanno solo bisogno di conoscere i risultati di esami medici già effettuati, come ad esempio un esame del sangue, la telemedicina in tempo reale a distanza è una soluzione adeguata. Lo stesso vale se si tratta di individuare patologie semplici o di risolvere un dubbio su un trattamento.

D’altra parte, la telemedicina non è un sostitutivo della pratica medica faccia a faccia. Di fronte a gravi malattie, casi complicati che hanno bisogno di un seguimento presenziale o semplicemente  quando è necessario un esame fisico, la telemedicina può risultare complementare alla regolare pratica medica in ospedale o in studio.

Vuoi saperne di più? Consulta il nostro catalogo di software per telemedicina per scoprire altri prodotti.


COVID-19 rushes decision-makers globally into digital transformation


The economic impact of COVID-19 in businesses, particularly in SMEs, has been on a global scale. From adopting short-term measures to allow employees to work remotely and increased security like VPN, companies worldwide have had to think about the quickest and most effective way to keep businesses running during the crisis.


However, the question remains if companies will follow that path of transformation or they will stay as before.

We wanted to know more about how the pandemic has affected SMEs, the impact on their software buying decisions and their plans for the future. Therefore we conducted a survey of 2,904 respondents, which included employees and managers in small and medium businesses (SMEs) from Australia, Brazil, France, Germany, Italy, Netherlands, Spain and the UK.

For this article, we have used responses from 2,141 respondents that have a manager, senior manager, executive manager or owner positions within these companies. (For a full methodology, scroll down to the bottom of the article). 

53% of businesses didn’t have a business continuity plan in place

Business continuity management as defined by Gartner is:

“An approach whereby enterprises plan for recovery of the entire business process. This includes a plan for workspaces, telephones, workstations, servers, applications, network connections and any other resources required in the business process.”


The crisis has taken the world by surprise—and businesses are no exception. When asked about if they had a continuity plan in place before the crisis, 53% of them either didn’t have or weren’t sure if the company had one in place. 


Not having a business continuity plan can lead into significant losses and potentially business closure. If you think about the COVID-19 as an unpredictable crisis, having a contingency plan makes more sense than ever. 

Author Nassim Nicholas Taleb talks about the ‘Black Swan theory’. This theory explains the extreme impact of rare and unpredictable external events and how businesses can’t be prepared for these.

Therefore, having a plan that allows you to prepare for the unplanned can save time and money—and possibly the company’s future. The benefits of having a plan include:

  • Reduce time in response to the event
  • Reduce time to recover its critical functions
  • Avoid making the wrong decisions in the early stages
  • Having a successful communication flow with employees and key people during the crisis
Business continuity software with features such as continuous backup, encryption and data storage can help your business prepare for an unexpected crisis or a cyber attack. 

61% of businesses think they won’t last more than 6 months

The lack of preparedness for many businesses has led to them having to make decisions on the spot in the midst of the pandemic and not thinking long term.

In turn, over 61% of businesses surveyed don’t think they will last more than 6 months with the current measures. In the European countries (France, Germany, Italy, Netherlands, Spain and the UK) surveyed for this study, as well as Australia, the percentage of businesses that believe they won’t last more than 6 months with the current measures is 62% for both. 

The EU and local governments are implementing financial support to help with the losses generated by the pandemic, however, for some companies, the losses are too much and will end up closing down.

Shifting to digital still not a top priority for SMEs 

Digital transformation is defined by Gartner as:

Anything from IT modernisation (for example, moving cloud computing), to digital optimisation, to the invention of new digital business models.”


Despite companies adapting their offering in response to COVID-19, the results of the study showed that shifting to digital is not a top priority for SMEs in the short term. 

When asked about the level of importance of a number of aspects such as employee productivity, brand image or retaining customers in the short term, shifting businesses to operate digitally is ranked the last priority by respondents in Australia, Brazil, France and Spain. 

For Germany, Italy and the UK, the last priority is securing financial assistance and for the Netherlands is improving brand image.

The study showed that for the majority of countries, maintaining employee productivity and retaining customers are the two main priorities. For Brazil and the UK, the main priority is adhering to social distancing and local guidance regarding quarantine followed by maintaining employee productivity.  

Health and safety actions have been the main focus for companies since the beginning of the crisis for 64% of respondents.

Implementing remote work policies (58%) has been the other focus for companies. Once companies had the policies up and running, the next step was to implement the software as soon as possible to avoid the maximum disruption and to help with employee retention and engagement.



48% of respondents invested in software since the beginning of the crisis

Almost half of companies surveyed invested in new software since the beginning of the crisis. Brazil (55%), Spain (55%) and Italy (52%) were the three countries with the most SMEs that had to invest in software as a result of the COVID-19.

This is of no surprise, as 35% of companies had to look at implementing new software for teamwork and 70% of companies were able to adapt some or all of their business offerings so they could be delivered virtually now.


Looking at the type of software implemented, remote desktop software, video conferencing software and live chat software were the three types of software that were the most purchased or considered in response to COVID-19.

Software purchase beyond COVID-19: making the right choice

The lack of business continuity plans led the majority of SMEs surveyed to invest in software looking at ensuring employee productivity.

Decision-makers need help with choosing the right software. The study found that a third of decision-makers in SMEs are at the interest stage level— they know the software they need, but they need to research products that fit their business needs. 

The study found that almost half of managers based their decisions on price (49%), ease of use (46%) and reviews (37%).

We found significant differences between countries when looking at reviews. For example, for the European countries surveyed in this study (39%) and Brazil (45%), reviews are considered helpful when looking to make a decision on software purchase. However, in Australia, only 18% find reviews helpful when looking at software and the primary factor is the ease of use (22%). 

Looking at reviews should be part of any software purchasing process. Third-party reviews provide an insight on the software experience from users. 

Make software part of your business strategy for the future

As we’ve covered, the COVID-19 crisis has shaken up businesses and pushed some of them into making emergency software decisions meant to help in the short term. As restrictions ease and workers start to go back to the office, companies need to think about a more longer term strategy.

Gartner sees the response to the COVID-19 crisis in three main steps: 

  • Respond: Actions are mainly targeted to keep the business running short term as a quick response to a crisis.
  • Recover: A more ‘coordinated effort to stabilise operations.’ This can include creating specific plans to restore the business to the level before the crisis and also look at resources available to do this.
  • Renew: Gartner stresses the importance of learning from the experience and building resilience for the future.

We have seen how for many businesses the crisis has meant money loss or, even worse, closing down. Learning from previous experience will help companies to assess the mistakes made during a crisis and create a solid contingency plan that will help them in case of a new one. 

Want to know more? Check out our catalogue of Collaboration Software to discover more products.

*Survey methodology

To collect the data from this report, we conducted an online survey in May 2020 between 2,904 respondents, which included employees and managers in small and medium businesses (SMEs) from Australia, Brazil, France, Germany, Italy, Netherlands, Spain and the UK.


Selecionamos aplicativos para professores trabalharem remotamente

aplicativos para professores

aplicativos para professores

A crise provocada pelo novo coronavírus exigiu que muitos buscassem soluções criativas para o ensino e para a aprendizagem online. Não apenas professores de escolas e universidades, mas também treinadores e instrutores –dos esportivos aos de ioga– começaram a buscar ferramentas para poder continuar se comunicando e ensinando seus alunos de forma remota.

Neste artigo, apresentamos uma visão geral das possibilidades de ensino online por meio de aplicativos educacionais e softwares para promover aulas na internet. Explicaremos cada tipo de ferramenta de forma ampla para que você possa escolher aquela que melhor se adapta às suas necessidades.

Neste artigo serão apresentadas as seguintes categorias de aplicativos para professores:

Sistemas LMS

Os sistemas de gestão de aprendizagem (LMS, em inglês) ajudam professores, escolas, instituições educacionais ou até empresas a gerenciar todas as atividades de aprendizado e treinamento. 

moodle print
O Moodle é um dos sistemas LMS mais usados e conhecidos dos professores (Fonte)

Principais funcionalidades dos sistemas de gestão de aprendizagem:

  • Gerenciamento de cursos: criação e gestão de materiais, apresentações e inscrições dos cursos.
  • Desenvolvimento do curso: acompanhamento do progresso dos alunos, das notas e do tempo gasto em tarefas e provas.
  • Aprendizado misto: suporte ao aprendizado misto –uma mistura de aprendizado em sala de aula e online– com ferramentas online e recursos de bate-papo, como wikis e quadros de avisos.
  • Aprendizado móvel: disponibilização aos alunos de acesso ao material do curso por meio de um aplicativo LMS ou de um site, para que eles também possam estudar no celular ou no tablet.
  • Provas/avaliações: criação e gestão de provas e outros meios de avaliação de proficiência ou aprendizado.

Saiba mais

Alternativas aos sistemas LMS para escolas

Para as escolas e instituições educacionais que trabalham com o G Suite for Education, uma alternativa a um sistema LMS é o Google Classroom. Não se trata de um sistema LMS, mas de uma ferramenta de colaboração na qual professores e alunos com uma conta pessoal do Google podem formar turmas e compartilhar documentos.
Os professores podem organizar suas aulas, compartilhar links de materiais de ensino ou fazer uploads dos materiais online. O Google Classroom inclui recursos de e-mail e bate-papo e os pais recebem informações em suas próprias contas.

Programas de treinamento e e-learning

As ferramentas de e-learning são usadas para criar conteúdo educacional interativo. As aulas ou os cursos são ministradas por meios digitais e dispositivos eletrônicos.


É preciso ter em conta que uma aula, treinamento ou palestra online é muito diferente de uma evento em sala de aula ou em um local físico adequado para treinamentos. Por isso, sempre faça um planejamento com antecedência. Descreva o objetivo da aula ou treinamento e somente então comece a trabalhar.

Principais funcionalidades dos programas de treinamento e e-learning:

  • Criação de aulas e cursos online responsivos para vários dispositivos de maneira fácil.
  • Acompanhamento dos resultados.
  • Disponibilidade de elementos interativos, como avaliações e questionários.
  • Modelos pré-definidos para facilitar a criação de aulas.
  • Possibilidade de personalização das aulas online com a identidade corporativa da empresa ou instituição.
  • Compatibilidade com vários tipos de arquivos, como iFrame, Modelo de Referência de Objeto de Conteúdo Compartilhável (SCORM na sigla em inglês) e com programas de apresentações.
  • Possibilidade de uso conjunto com sistemas LMS.

Saiba mais

Softwares de apresentação

Os programas para apresentações ajudam os instrutores e professores a agregar informações e apresentá-las de maneira visual. O Powerpoint é um dos exemplos mais conhecidos.

Com esse tipo de aplicativo, é possível compartilhar apresentações com os alunos fazendo o upload delas no sistema LMS, em uma ferramenta de colaboração ou por e-mail, por exemplo.

print screen powerpoint
O popular PowerPoint pode ajudar alunos no ensino a distância (Fonte)

Principais funcionalidades dos softwares de apresentação:

  • Ferramentas para adicionar informações em texto, imagens, áudio, vídeo e gráficos.
  • Modelos personalizáveis para montar apresentações de forma rápida e criativa com cores, fontes e efeitos.
  • Biblioteca de mídia com ícones, imagens e gráficos para serem usados nas apresentações.
  • Animações de textos e transições de slides.
  • Conteúdos de áudio e vídeo para tornar as apresentações mais ilustrativas.
  • Apresentação offline: possibilidade de compartilhamento da apresentação com o público em modo offline.

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Softwares de videoconferência

Os softwares de videoconferência viveram um boom depois da crise do coronavírus e são um grande aliado também dos professores. 

Além do recurso mais óbvio de poder ver os alunos por meio das chamadas, esse tipo de software tem funcionalidades muito úteis na hora do ensino, como o compartilhamento de tela, a possibilidade de subir arquivos (uma apresentação, por exemplo) e de abrir conversas em janelas de bate-papo.

print screen zoom
Software de videoconferência Zoom ganhou destaque durante a quarentena (Fonte)

Principais funcionalidade dos softwares de videoconferência:

  • Compartilhamento de tela com os participantes.
  • Bate-papo em tempo real: chat por texto durante uma conferência ao vivo ou após a reunião.
  • Streaming de apresentações e vídeos durante uma videoconferência.
  • Gravação e reprodução posterior de chamadas de vídeo e de videoconferências ao vivo.
  • Moderação da reunião: o anfitrião tem controle sobre determinadas ações.
  • Aplicativos móveis nativos: possibilidade de fazer conferências online por meio de um aplicativo móvel.

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Softwares de sala de aula virtual

Uma sala de aula virtual requer um investimento considerável em recursos audiovisuais e de TI.

Com esse tipo de ferramenta, um professor ministra a aula em um estúdio, diante de várias telas, enquanto os participantes estão visíveis online. Ao mesmo tempo, ele pode ver apresentações ou responder a perguntas em outra tela, por exemplo.

A vantagem da sala de aula virtual é que, como instrutor, você pode fazer contato visual com todos os participantes. Ela também possibilita uma maior interação entre o professor e os alunos e entre os próprios alunos. Além de um estúdio equipado com o equipamento audiovisual –como monitores, câmeras, etc.–, você também deve usar um software. Geralmente, são os mesmos usados para webinars.

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Sistemas de gamificação

Sistemas de gamificação, que podem ser usados para para testes e jogos digitais, tornam as aulas mais divertidas e interativas. Existem aplicativos simples e intuitivos para fazer bons testes e games que podem ser jogados no celular ou no computador. 

Principais funcionalidades dos sistemas de gamificação:

  • Organizar jogos ao vivo por videoconferência ou enviar o link dos jogos para a conexão com os alunos/participantes em casa ou em outros locais.
  • Definição e seguimento de objetivos.
  • Coleta de ideias e opiniões dos participantes.
  • Gerenciamento de comentários.
  • Gestão de medalhas e de recompensas (certificados/estrelas/pontos).

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Ferramentas para webinar

Ferramentas para webinar permitem que empresas e instituições educacionais façam apresentações de áudio e vídeo online. As apresentações podem ser interativas e gravadas ao vivo ou com antecedência.
Nos webinars, que em geral contam com um moderador/ apresentador, também é possível fazer perguntas e conversar via chat. Existem muitos tipos de programas para webinars no mercado. Ao selecionar uma ferramenta do tipo para educação a distância, preste muito atenção à facilidade de uso (por exemplo, registro e login), à estabilidade e em quantas pessoas podem participar simultaneamente. 
print screen gotowebinar
GoToWebinar é uma da opções populares para fazer seminários online ao vivo (Fonte)

Principais funcionalidades das ferramentas para webinar:

  • Gerenciamento da lista de participantes, de presença e cancelamentos.
  • Gravação e arquivamento de apresentações para uso futuro.
  • Compartilhamento de tela durante a apresentação.
  • Bate-papo ao vivo com os participantes.
  • Perguntas e respostas em modo público e/ou privado.
  • Enquetes e votações: criação de pesquisas rápidas para manter os participantes envolvidos.

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Aplicativos para professores são seguros?

Como vimos, existem inúmeras possibilidades de aplicativos para professores para o ensino online. No entanto, antes de testá-los, é importante verificar se eles são seguros e se estão em conformidade com a legislação de privacidade de dados local. No caso do Brasil, a Lei Geral de Proteção de Dados ainda está em fase de aprovação, mas já tem mudado o panorama sobre a questão dos apps educacionais. 

Ao usar ferramentas online, a segurança dos dados e a privacidade dos alunos e participantes são muito importantes. Ao adotar uma ferramenta, você pode descobrir se ela é segura fazendo as seguintes perguntas:

  • O aplicativo usa dados pessoais? Se sim, quais?
  • Há segurança e privacidade dos dados dos alunos? Leia os termos e condições de privacidade.
  • Por que os dados pessoais são necessários?
  • Onde os dados são armazenados?
  • O software requer acesso a dados (de contato) de smartphone, tablet ou PC?
  • O software requer acesso à câmera ou ao microfone?

Busca sistemas LMS? Confira nosso catálogo!

How To Create A Business Continuity Plan: A Step By Step Guide

Business continuity plan

A Business Continuity Plan (BCP) is essential for any company, no matter the size. As we learned from the COVID-19 pandemic, no organisation is impervious from potential disaster. Additionally, according to a Capterra survey, less than half (49%) of Australian SMEs said they had a business continuity plan before the crisis.

Business continuity plan

For the most part, disasters are unpredictable, and their consequences incalculable. A contingency plan, along with the right business continuity software, helps businesses prepare and move forward in the face of any catastrophe. 

Different types of disasters require different actions, so your business continuity plan should include a robust Disaster Recovery Plan (DRP) that covers a wide range of potential scenarios. However, most of the BCP will be composed of strategies and actions that are broad and generic enough to take on any kind of problem.

In this article, we’ll show you the necessary steps to build a business continuity plan for your company, so you can continue operating in the event of a disaster.

Putting a team together for your business continuity plan

Before you begin to start putting together the plan, you need to begin assembling a team within your business. The IT department plays a crucial role when it comes to maintaining business continuity in the event of disasters, but they aren’t the only ones who should be involved. 

Sales, human resources, and even company management also need to have a structured plan for potential disasters. You will need a suite of IT tools to put the plan into practice, but these will be of no use if you overlook the “human” side of disaster planning.

For example, in the case of the novel coronavirus, many companies were forced to manage remote teams overnight. Without a BCP in hand, human resources departments, as well as managers in the most diverse areas, had to develop a plan and put it into action practically at the same time.

Pandemics can be rare, but cybersecurity attacks or continuous system crashes are far more common. The business continuity plan works as insurance to prevent situations like these.

Follow these steps to make a business continuity plan

Developing a business continuity plan does not have to be complex, but it does need to be comprehensive. After all, you already know the company’s internal processes and you should have no difficulty in defining how they should adapt in the event of disasters. It’s also important to rely on business continuity software, and your colleagues will need to know what their role is within the plan.

1. Define the purpose of the plan

The first step in developing a BCP is to define the objective. Without knowing where you want to go, you’ll get nowhere. Start by defining your goals so you have something to work toward.

As mentioned earlier, the purpose of the BCP is the same for any organisation: To have a plan that will allow you to maintain activities in the face of a disaster. However, the scope of the plan varies according to the sector and the size of the company, since these factors will determine the extent of the preparation required. Describe the purpose of the plan at the beginning of preparation, but come back to review it after the remaining steps are complete.

2. Identify the main areas of the business involved in disaster planning

There are areas of the company that do not need to factor into the BCN, either because they are not vital or because they are already structured in a way that a catastrophe will not affect their activities. So it’s up to you to determine which segments of the business need a continuity plan.

The IT department features in virtually all business continuity plans, simply because it is vital to the functionality of many segments of your business, given the digital nature of most businesses today.

The human resources department is also an important part of the team, but their involvement will depend on the structure of the company and how large the business is.

As your plan progresses, communication with all employees will be paramount. You can use team communication software to inform workers about all necessary actions in a time of crisis. If your HR team is using a robust human resources system, it will be easier to roll out and monitor changes that affect people’s roles, compensation, and working style.

If you are not sure about all the areas that should be covered by the BCP, speak to the managers of each department. They’ll help you identify what their teams would need in any of the possible contingencies you’ve mapped out.

3. Identify critical activities

The next step is to outline the critical activities that need to be maintained in the event of a crisis. The objective is to ensure the company’s activity is not severely affected in the future. 

Again, at this stage, it is crucial to have the participation of managers from the participating departments. The managers should work together to find areas where their needs may overlap. Any issues that affect more than one department should rise to the top of your priority list.

4. Determine acceptable downtime for each critical activity

The purpose of a BCP is not to prevent any issues from happening, but to mitigate the impact of issues when the unexpected occurs. To do this, you must determine the acceptable downtime for each critical activity.

You’ll also want to prioritise the business activities depending on how critical they are. More vital aspects of your business should take priority.

5. Create an action and disaster recovery plan

Now is time to create the action and disaster recovery plan. In other words, you must dictate how the BCP will be put into action.

The action plan summarises the business continuity plan in practical terms. In this step, review your business continuity software options and select the one that best fits the BCP you’ve made so far.

The action plan should also include the people who will lead and participate in each section of the plan, and a timeline for rolling out the plan. Set up checkpoints throughout the plan, so you can easily track how you’re progressing when the time comes. If possible, do a simulation before a real case occurs.

Your plan is ready

The BCP is like insurance that you never want to use. Yet, it offers companies peace of mind: They’d know how to respond in case of a disaster.

If you have followed all the steps, you’ll be ready to execute your plan at a moment’s notice.

Looking for business continuity software? Check out our catalogue.

O que é telemedicina e como funciona

o que é telemedicina e como funciona

Com as pessoas passando mais tempo em casa, os mais variados tipos de serviços estão adaptando-se ao online. A medicina é um deles. Mas você sabe o que é telemedicina e como funciona? Explicamos neste post.

o que é telemedicina e como funciona

A pandemia de coronavírus provocou uma crise sanitária sem precedentes nas últimas décadas, desbordando hospitais e testando os limites dos profissionais de saúde de todo o mundo. 

A crise, porém, fez crescer a adoção de uma prática que vinha ganhando visibilidade nos últimos anos e que, principalmente em momentos de saturação dos centros de saúde, pode ser uma grande aliada tanto de médicos como de pacientes: a telemedicina

Com as teleconsultas liberadas no país, diversas clínicas, consultórios e hospitais que já praticavam a modalidade mesmo antes da aprovação da nova lei sobre o tema (veja abaixo) viram a demanda por esse tipo de atendimento crescer. 

Por outro lado, fornecedores de softwares médicos correram para adaptar seus produtos e oferecer essa funcionalidade.  

O que diz a lei

A prática da teleconsulta (ou consulta virtual) não estava regulada do Brasil antes da crise do coronavírus. No dia 16 de abril, foi sancionada uma lei que autoriza os atendimentos virtuais enquanto durar a crise da Covid-19. Receita médicas online sem assinatura eletrônica verificada foram vetadas. 

Ainda em março, o Conselho Federal de Medicina (CFM) já havia  liberado esse tipo de atendimento, com a posterior publicação de uma portaria do Ministério da Saúde sobre o tema. Além disso, em âmbito federal, um projeto do governo em parceria com o Hospital Albert Einstein busca garantir o acesso à teleconsulta aos pacientes do Sistema Único de Saúde (SUS).

Com a incerteza que rondava o tema nos últimos anos, muitos centros de saúde seguiam sem adotar a modalidade.

Para ajudar a tirar algumas das dúvidas daqueles que começaram a prestar atenção na prática médica à distância devido à recente crise sanitária, preparamos este post com alguns do principais pontos sobre como funciona a telemedicina. Também selecionamos três ferramentas grátis para quem busca experimentar esse tipo de ferramenta sem gastar nada.


Como funciona a telemedicina? 

Softwares de telemedicina permitem que médicos conversem com pacientes e entre si e realizem exames remotamente. Tais ferramentas podem incluir meios de comunicação como e-mails, mensagens instantâneas e telefonemas, mas uma das funcionalidades mais buscadas é a videoconferência.


Softwares empregados para a telemedicina devem ser específicos para o uso médico, com opções para diagnóstico, tratamento e/ou consulta, e não simples programas de videoconferência.

A telemedicina, portanto, trata especificamente de permitir interações entre médicos e pacientes e constitui uma área dentro da telessaúde. Esta última engloba, além de serviços remotos de assistência, os âmbitos de diagnóstico, educação, pesquisa em saúde, entre outros. 

Entre os benefícios da telemedicina e de programas que a combinam com outras funcionalidades, tanto para médicos como para pacientes, podemos destacar:

  • Possibilidade de realizar mais consultas: ao evitar deslocamentos, atrasos e filas na sala de espera, a tecnologia ajuda médicos a realizarem mais consultas e a pacientes a economizarem tempo.
  • Diminuição do número de consultas canceladas: softwares médicos facilitam a marcação e o monitoramento das consultas, diminuindo o número de visitas canceladas ou de pacientes que não aparecem. 
  • Troca de informação: médicos que utilizam uma mesma solução podem trocar informações de maneira mais fácil e ágil e tirar dúvidas com profissionais mais experientes ou que já trataram casos parecidos. 
  • Segurança e agilidade: os médicos podem guardar todas as informações dos pacientes em um só lugar e de maneira segura. 
  • Acesso fácil a especialistas a um custo mais baixo: a teleconsulta permite o acesso a clínicas e hospitais a quilômetros de distância da casa do paciente a um custo mais baixo. Trata-se de um enorme benefício principalmente para os que estão longe dos grandes centro urbanos, onde se concentram a maioria dos especialistas. 

timeline o que é telemedicina e como funciona

Principais funcionalidades dos softwares médicos

Como comentamos, a telemedicina se refere ao atendimento virtual, mas os principais softwares para uso médico no Brasil costumam oferecer um conjunto de funcionalidades além do teleatendimento. Confira abaixo as principais:

Agendamento de consultas 

Permite o agendamento de consultas e o controle do calendário de atendimentos.

Prontuário eletrônico

Reúne todas as informações do paciente (medicamentos utilizados, diagnósticos, histórico médico, alergias, imagens radiológicas, resultados de testes, etc.) e facilita o acesso aos dados. 

Além de ser mais seguro que os antigos informes em papel, os prontuários eletrônicos ajudam na organização da informação. Arquivos antigos em papel também podem ser digitalizados e importados às ferramentas.


Como comentado anteriormente, trata-se do atendimento online, utilizando o sistema de vídeo e áudio do computador.

As práticas autorizadas pelo CFM foram:

  • A teleorientação, em que médicos podem orientar e encaminhar pacientes à distância.
  • O telemonitoramento, para a supervisão e o monitoramento de parâmetros de saúde.
  • A teleinterconsulta, para troca de informações entre médicos.


Depois do prontuário, a prescrição eletrônica é sem dúvida uma das funcionalidades mais importantes de um software do tipo. Como comentado anteriormente, a nova lei sobre a prática da modalidade no Brasil somente considera válida uma receita online com assinatura digital.

Para além da simples prescrição, alguns softwares possuem integrações com sistemas que conectam médicos e pacientes diretamente com as farmácias para a localização e até a compra de medicamentos. 


Semelhante a sistemas ERP, os principais softwares de telemedicina possuem também módulos de gestão para as clínicas ou consultórios, com funcionalidades como contas a pagar/receber, estoque e logística. 

Para médicos que trabalham com planos de saúde, muitas plataformas oferecem o módulo para gestão/faturamento das guias TISS, ferramenta estabelecida pela Agência Nacional de Saúde Suplementar (ANS) que busca padronizar as ações administrativas das operadoras de planos de saúde. 

Outra funcionalidade comum é a de geração de relatórios financeiros e contábeis.  

Outros tipos de software para médicos

É importante lembrar que a tecnologia é uma aliada dos médicos não somente na hora de atender os pacientes. 

Diversos tipos de softwares se dedicam a ajudar médicos, enfermeiras, assistentes e outros profissionais em áreas específicas, como marcação de consultas, cobranças ou registros. 

Selecionamos abaixo as principais ferramentas do tipo: 

3 softwares de telemedicina gratuitos 

1. Feegow Clinic

feegow como funciona a telemedicina
Tela de agendamento do Feegow Clinic, grátis para gerir até 100 pacientes (Fonte)

Software para clínicas e consultórios com opções de teleatendimento, prontuário eletrônico certificado, marcação de consultas, gestão financeira e  suporte gratuito em horário comercial.

A versão grátis permite gerir até 100 pacientes, mas oferece poucos recursos para a gestão de pacientes e não permite o acesso às áreas de controle de estoque e financeiro. 

Valor do upgrade: R$79/por mês, por profissional para o plano Basic; R$99/por mês, por profissional para o plano Plus e R$119/por mês, por profissional para o plano Pro.

Versão mobile: disponível para iOs e Android.

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2. iMedicina

imedicina o que e telemedicina
Teleconsulta do iMedicina em funcionamento; software não conta com app (Fonte)

Com a Covid-19, o iMedicina, que oferecia prontuário e agendamento online, passou também a disponibilizar a teleorientação de pacientes em sua plataforma. 

A versão grátis é robusta e, além do módulo de telemedicina, oferece: 

  • Agendamento online
  • Prontuário eletrônico completo
  • Prescrição digital com suporte à assinatura padrão ICP-Brasil
  • Cadastro ilimitado de pacientes e atendimentos ilimitados 

A versão paga oferece funcionalidades relacionadas à gestão de redes sociais e e-mail marketing.

Valor do upgrade: sob consulta.

Versão mobile: não possui.

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3. Shosp

teleconsulta shosp
Teleconsulta do Shosp, que limita funcionalidades importantes na versão grátis (Fonte)

O Shosp é uma plataforma completa de telemedicina e gestão de clínicas e consultórios.

Ao contrário das outras duas opções da lista, a ferramenta não disponibiliza nenhuma das funcionalidades de prontuário eletrônico na sua versão grátis. A versão sem pagar, porém, pode ser usada por até cinco profissionais.

Valor do upgrade: R$ 67,99/por mês por profissional de saúde no plano Fellowship e R$ 93,49/por mês por profissional de saúde no plano Excellence, ambos com pagamento anual. 

Versão mobile: disponível para iOs e Android.

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Busca softwares de telemedicina? Confira nosso catálogo.



Os softwares incluídos neste artigo deveriam:

  • Ser baseados na nuvem
  • Oferecer a funcionalidade de teleconsulta 
  • Permitir a assinatura digital de receitas
  • Contar com sistemas de criptografia de dados para garantir a segurança 
  • Possuir uma versão grátis, que não seja um versão de testes limitada

78% Of Millennials Believe AI Could Help Tackle Bias In Recruitment

AI in recruitment

In a study of 516 respondents, Capterra reveals how receptive Australian millennials are to the involvement of artificial intelligence (AI) technology in recruitment.

AI in recruitment

Key highlights from the survey include: 

  1. 78% believe AI could help to reduce unconscious bias.
  2. 65% of Australian millennials think AI could make recruitment fairer in general.
  3. Most millennials want a hybrid of AI and human recruiters involved in the hiring process.

AI is changing the game for recruiters

Employing the right talent is critical for business success. Finding the talent, however, isn’t always simple—and hiring the wrong candidate is a costly expense. 

Fortunately for businesses, some innovative AI companies are tackling this challenge head-on in a bid to improve talent acquisition. Here are four ways the recruitment industry is using AI technology:

1. More accurate advertising

AI technology can leverage existing data to better-focus advertising campaigns (i.e. showing them to the right people at the right time). Texio, for example, allows companies to tailor job postings to their target candidates by identifying the wording that will resonate best. 

2. Speedy screening 

Recruitment and HR professionals are increasingly using AI to make the first round of candidate cuts. The rules for eliminating a CV from the process is often based on the success of previous or similar applicants.

With this technology, recruiters can reduce the effort and time spent on this stage. According to a survey by LinkedIn, 67% of hiring managers and recruiters said AI saved them time.

3. Less operational burdens

AI sets out to automate low-level tasks on behalf of human recruiters. For Australian recruitment expert, Greg Savage, the involvement of AI will enable recruiters to be better sellers. In his article, he says:

Artificial Intelligence frees you up to complete the tasks which only you can do best: Influencing, persuading, advising, consulting, negotiating, collaborating, acting as an agent for the best talent, and building reputation and brand.’


An example of a company using AI to reduce operational burdens for clients is Filtered. They use technology to free up time for recruiters sourcing high-quality technical candidates by auto-generating coding challenges. While these won’t make up the entire recruitment cycle, it means recruiters can proceed candidates with greater confidence.

4. Automated feedback

Finding the time to prioritise feedback can be tricky. One company that is tackling this problem is Predictive Hire. CEO, Barb Hyman, reveals how her clients are using AI to focus on the entirety of the candidate experience:

‘Immediacy and convenience is the new norm for consumers, and candidates now expect the same when they are job hunting. Compare recruitment to applying for a bank loan where AI has been in use for over a decade. Why shouldn’t a candidate expect to get a response about a role within 24 hours too? AI can automate candidate feedback in a way that is impossible without technology.’


Taking the time to offer feedback to unsuccessful candidates can assist them in their job search. Constructive advice can also help relieve some of the disappointment from a job they may have emotionally invested in too. 

Issues of bias are a concern

Critics suggest that using AI in recruitment promotes issues of bias. Other areas of concern include a lack of accountability and transparency of the hiring process, and issues with the data that the machine learns from.

A good example of this was an issue reported by Reuters about Amazon. The global business created an algorithm which unintentionally favoured male applicants over females for some of its job openings. 

The AI based its decisions on a decade of CVs submitted to the company, of which had mostly been men. This was a reflection of male dominance across the industry, but as a result, the AI taught itself that men were preferable candidates. It even trained itself to screen out resumes that included keywords such as ‘women’s’ (as in ‘women’s chess club.’) 

As soon as Amazon became aware of this issue, they changed the programs. However, it’s an event that may be enough to deter companies from using AI in their own recruitment efforts. 

Omer Molad, CEO and Co-Founder at Vervoe suggests recruitment agencies and professionals thinking about using AI should try and keep an open mind. He explains how to avoid issues such as these:

‘Machine learning models learn from experience. If the data set that feeds the models is biased, then the models will learn biased behaviors. It’s incumbent upon recruiters to seek explanations from technology providers about how their AI uses data. It’s also important to remember that machine learning and other AI-based models need to be constantly monitored to ensure quality control. There is no “set and forget” with respect to AI.’

Looking at the candidate’s perceptive

Millennials make up 40% of the Australian workforce, according to Deloitte. As AI technology works its way further into the recruitment process, we wondered how receptive this generation will be.

We surveyed 515 Australian millennials to ask how they’d feel about employers using AI in the hiring process for a job they’re applying to. We set out to discover where the boundaries lie, from the initial application stage through to interviewing and skills testing.

65% of millennials say AI could make recruitment fairer

The majority of respondents said they believed AI could make the hiring process fairer. However, more than a third of respondents didn’t.

Will AI make recruitment fairer

To explore the motivations behind these results, Capterrra asked respondents to explain their reasons. 

Interestingly, respondents tended to argue the same point for and against AI technology.  For example, respondents gave ‘an inability to feel’ as an argument to support both negative and positive feelings. Some felt this made the process more objective, as machines base their decisions purely on hard data. Others felt the lack of emotional intelligence and the inability to consider individual circumstances could make the process weaker. 

Most millennials also believe AI could help tackle bias

The media often covers the existence of bias in artificial intelligence, and the majority of millennials have taken note. Just 19% of respondents firmly believe machines aren’t biased.

Potential bias in AI

Despite this, 78% of millennials think AI could help to reduce bias when it comes to the recruitment process. 55% of this number said it could help to reduce bias, but only in some situations.

AI reduce human bias

The results indicate that millennials still see the value in using AI technology in recruiting. Mostly, it’s because they believe humans always have the potential for bias (consciously or unconsciously), and with the right training, machines may be able to eliminate its presence faster. 

One respondent said: ‘I think, provided biases are removed in the creation of AI (by using diverse developers and test subjects and research) this could have the potential of tapping into true equality.’

Millennials prefer a combination of AI and human recruiters throughout the hiring process


Many hiring managers use AI to screen out candidates during the initial stages of the hiring process—such as for selecting CVs that match their recruitment criteria. This is otherwise known as AI screening. 

The rule-based system is the simplest form of artificial intelligence. It works from ‘if this, then that’ rules and mathematical formulas. Once a human recruiter creates a set of deciding factors in selecting who can progress to the next stage, an AI can automate it. 

What motivates employers to use this method? Firstly, it speeds up processes not only for the recruiter but also the job seeker (successful or not.) Using an AI means screened out candidates are automatically informed so that busy recruiters can dedicate time to building relationships with high potential candidates. 

AI screening CV

Capterra discovered that 78% of millennials would be comfortable with a company using AI technology for this purpose. However, 61% of this number still want a human to review and check the CVs too. 

The verdict: Companies could drastically speed up candidate sourcing using AI for pre-screening

Employers should take note that nearly a quarter (23%) of respondents said they wouldn’t be comfortable with this process. 

Whilst there is a convincing argument to use AI in the pre-selection stage, businesses should offer complete transparency about its involvement. To avoid missing out on talent, recruiters could offer an alternative application route for those who only want a human assessment.

Using AI to check a candidate’s social media history

Another form of AI in recruitment is the analysis of candidates’ online activities on social media. 

For example, DeepSense is a company that carries out assessments on candidate suitability based on an analysis of their online activities. For many, the idea of a potential employer reading our decade-old Facebook statuses is enough to make us cringe. However, AI tools are more sophisticated than that. 

They look at learning ability, stability, attitude, autonomy, teamwork, and more. The software then assigns a personality score based on DISC profiles and the Big Five (OCEAN) personality analysis. These scores take into consideration the characteristics of successful candidates from the past to arrive at best-fit recommendations.

We asked respondents how they’d feel about an AI carrying out this task and 38% of candidates said they would be against it. More than a quarter (26%) would be comfortable for an AI to handle this task and 37% would be happy for an AI to analyse their social profiles, as long as a human also reviewed them. 

The verdict: Candidates value human involvement for analysing social history

Recruiters could gain valuable insights from tools that provide this service. However, candidates still prefer human involvement. 

While the numbers don’t heavily lean in one direction, recruiters should apply this type of technology with careful consideration. For example, the older the millennial, the more uncomfortable they feel about the notion. 40% of millennials aged 30 years old or more said they wouldn’t want an AI looking at their social history, compared to 32% of people under 30. 

One way to approach this is to ask candidates to authorise the AI-powered assessment before it carries out the test.

Interview screening

The purpose of a job interview is to understand how a candidate could fit within a company. It’s also to assess whether their qualifications and career ambitions align with the position. 

Sometimes, job interviews can be quick, but often the entire cycle involves the candidate meeting several members of staff over a few days. To speed up this process, many businesses are turning to AI. 

Machine Learning (ML) technology is a type of artificial intelligence that recruiters increasingly use for this stage. In contrast to a rule-based system, the rules and formulas that the machine learning system applies are not set by humans. Instead, the system learns from patterns that lead to successful candidates in real-time.

One example where the recruitment industry is leveraging machine learning is the interview stage. 

First-stage interviewing

We wondered how comfortable candidates would be with a chatbot asking them basic interview questions. Most millennials were happy for companies to apply AI at this stage. 81% said they’d be comfortable either with or without a human recruiters involvement. Just 18% wouldn’t be uncomfortable.

AI asking basic interview questions

Second-stage interviewing

We wanted to know how millennials would feel with AI playing a bigger role in their interview. For example, by conducting their entire interview.

AI full interview

There was a small increase in candidates feeling uncomfortable, jumping from 18% to 33%.  However, half of the Australian millennials would still be okay with an AI application conducting their job interview, as long as a human recruiter reviews the responses too. 

Body language, facial expression & tone of voice analysis

AI applications can analysis body language, facial expression, tone of voice and language at any stage of the interviewing phase. For example, L’Oréal and Coca Cola use software such as Seedlink to analyse the candidate’s use of wording in interviews. 

The aim of this software is to gage a score of how successful candidates could be in the role. But would candidates feel comfortable being analysed in this way? 

68% of respondents said they would. Of this number, 39% would want a human to also make an assessment. Almost a third of candidates (32%) said they wouldn’t be comfortable with companies using AI for this purpose.

Candidates expect companies to judge them fairly based on their ability. The results indicate that they may not trust methods like facial recognition to accurately determine their potential in a role. However, most candidates feel happier with a combination of AI and human analysis.

The verdict: AI is a good fit for first-stage interviewing (and maybe more) 

Even though the above recruitment techniques are already happening in companies, millennials become warier the more involved an AI becomes. 

With careful education, businesses should consider how AI can help enable recruiters during the interview stages of the hiring process. However, based on these results, it’s clear there is still a balance to be met. 

Skills testing

Companies, such as Unilever are using AI and machine-learning to hire candidates based purely on merit. The second stage of the company’s recruitment process, after CV submission, involves a neuroscience game. 

The game tests traits like focus, memory, emotional intelligence, and how risk-averse the candidate is. 

The Dutch-British company said: ‘There is no right or wrong in the spectrum. Traits at either end of the spectrum could be really well-suited to different careers.’ As a result of using this technology, Unilever saw the ‘most diverse class to date.’ They’ve also experienced:

  • Significantly more applications
  • An increase in offers made to candidates 
  • A greater number of job acceptances
  • A decrease in the average time taken to hire a candidate (from four months to four weeks.)

There are some obvious benefits to a company applying an AI-powered skills test to their hiring process. But how do candidates feel about being assessed this way?

Games skill testing

The results indicated that the verdict is still out on using gamification to test candidate skills. A quarter of candidates oppose the idea while the rest would either like it or feel indifferent.

The verdict: Employers could do more to win candidates over

If employers are considering using games as part of their recruitment cycle, they should consider ways to bring candidates on board too. With so many respondents saying they’re indifferent, it’s possible that they simply need educating. As demonstrated by Unilever, using neuroscience games benefits the candidate too by increasing their chances of securing a job well-suited to them. In turn, this will lead to greater job satisfaction.

AI won’t replace human recruiters 

Will AI replace hiring managers? It’s unlikely. But it’s probable that AI will integrate more and more into the hiring process to enable recruiters to operate smarter and more efficiently.

Prior to COVID-19, the recruitment industry generated $11 billion in revenue each year for the Australian economy. As the outbreak has forced businesses across all sectors to be more dynamic and innovative, AI-powered technology is likely to be a strong ally in the country’s economic road to recovery.

It’s worth businesses and recruitment agencies using this time wisely. Investigate the tools you’ll need to handle applications intelligently when companies begin hiring again. But more importantly, prepare ways to educate talent on how AI could play a bigger role in their future applications. A key driver of success for using AI within the recruitment industry will be Australia’s readiness for it.

Looking for recruitment software? Check out our catalogue.

*Survey methodology

To understand the opinions of millennials in Australia with regards to artificial intelligence in recruitment, we conducted an online survey between 3rd March – 8th March. 

We surveyed people living in Australia from the generational group (aged between 24 to 39 in 2020) who work full-time, part-time, or are actively job-seeking. To mitigate the potential for bias, we screened out survey participants that worked within HR and recruitment. This left us with our final number of respondents for the survey: 516.

What Is Telemedicine And How Does It Work?

What is telemedicine

The coronavirus pandemic has caused an unprecedented health crisis, disrupting hospitals and putting a strain on healthcare professionals around the world.

As a result of the pressure put on health centres, there has been an increase in the use of a hugely helpful practice for doctors and patients: Telemedicine. Helpfully, suppliers of telemedicine software have worked to adapt their products to offer the functionality required during this time.

What is telemedicine

Telemedicine response from the Australian Government

Previously, Medicare Benefits Scheme (MBS) funding in Australia only enabled virtual care for people more than 15km away from a specialist, residents of aged care facilities, or people within the Aboriginal community receiving care. 

However, the Government has responded quickly to the pandemic with a $1.1 billion funding boost. The bulk of this has gone towards telehealth services, including phone and video services to assess and triage suspected and high-risk cases of coronavirus, and an online symptom checker. 

The program also includes mental health consultations, psychological services and psychiatric services, which have seen an increase in demand during the pandemic. It has been expanded to enable vulnerable healthcare professionals to practise via telehealth too, helping to stop the spread of the virus and reduce the demand for PPE.

A major benefit of the service is that it will be bulk-billed by doctors, meaning patients won’t incur out-of-pocket costs, while doctors will receive incentives from the Government to balance this. 

To help clarify the wider role and benefits of this increasingly pertinent practice, this article will outline the key information about how telemedicine works.

How does telemedicine work?

Telemedicine software allows doctors and patients to talk to each other and to perform exams remotely. For patients, this includes not only remote assistance services but diagnosis, education and health research, among others.

The software includes media such as e-mails, instant messaging and phone calls, but one of the most sought after features is video conferencing.

Software used for telemedicine must be specific for medical use, with options for diagnosis, treatment and/or consultation, and not just simply video conferencing programs.

The main benefits of telemedicine, for both doctors and patients, are as follows:

  • Book more appointments: Avoiding commuting, delays, and queues in the waiting room helps doctors to make more appointments and patients to save time.
  • Less cancelled appointments: Making it easier to schedule and monitor appointments by decreasing the number of cancelled visits or no-show patients.
  • Information exchange: Doctors who use the same solution(s) can exchange information more easily and clarify doubts with more experienced professionals.
  • Safety and agility: Doctors can store all patient information safely in one place.
  • Easy access to specialists at a lower cost: Allowing access to clinics and hospitals far from patients’ homes at a lower cost. This is a huge benefit for those far from big urban centres, where most specialists are concentrated.

Main features of telemedicine software

Below are the main features of telemedicine software:

Scheduling appointments

The software allows for the scheduling of appointments and the control of the attendance calendar.

Electronic record

Electronic records gather all the patient’s information (drugs used, diagnoses, medical history, allergies, test results, etc.) and facilitate access to this data.

In addition to being safer than paper records, electronic records make it easier to organise information. They also allow medical workers to scan and import paper files.


Teleconsultation uses a device’s video and audio system, and includes the following practices:

  • Teleguidance: for doctors to guide and refer patients at a distance.
  • Telemonitoring: for supervision and monitoring of health parameters.
  • Teleinterconsultation: for exchange of information between doctors.


The ability to provide electronic prescriptions online is an important functionality of telemedicine software. 

Beyond the simple prescription, some software can connect doctors and patients directly with pharmacies to identify and purchase medicines.


Similar to ERP systems, telemedicine software helps to standardise administrative tasks, such as accounts payable/receivable, inventory and logistics, and generating financial and accounting reports.

Other types of software for doctors

Medical software isn’t just a helpful tool for doctors when it comes to treating patients.  

Several types of software are dedicated to helping a range of healthcare professionals in a range of areas, such as:

Want to know more about telemedicine tools? Check out our list of telemedicine software.

Stap voor stap een webinar maken – ontdek 5 goede webinar tools

webinar maken

Tijdens de coronacrisis zit heel Nederland een stuk meer binnen. Iedereen werkt zoveel mogelijk online en veel winkels en bedrijven zijn tijdelijk gesloten. Juist nu heb je als ondernemer manieren nodig om het contact met je klanten te onderhouden. Dit kan op een originele manier: door een webinar te maken. Zo sta je direct met je publiek in contact, alsof je persoonlijk aanwezig bent. Webinar software maakt het ook voor de beginnende webcaster eenvoudig om met webinars te starten.

webinar maken

Webinar? Wat is het en wat kan ik ermee?

Een webinar is jouw eigen interactieve online tv-programma: een seminar op internet. Steeds meer ondernemingen ontdekken het en maken er gebruik van. Je kunt jouw klanten op een interactieve wijze bij de producten en/of diensten van jouw onderneming betrekken. De klant hoeft er de deur niet voor uit en jij in principe ook niet. Dat is op dit moment een groot pluspunt.

Verschillende soorten webinars

In grote lijnen zijn er drie sectoren waarvoor je een webinar kunt inzetten:

  1. Externe communicatie met bijvoorbeeld een tv-programma waar klanten, deskundigen en autoriteiten worden geïnterviewd. Het is ook een uitstekende tool voor marketing om bijvoorbeeld bestaande of nieuwe producten en diensten bij bestaande en potentiële klanten onder de aandacht te brengen en customer engagement te verbeteren.
  2. Trainingen en cursussen: van zowel eigen medewerkers als klanten of leerlingen. Denk bijvoorbeeld aan een gebruikers- of onderhoudstraining van de apparatuur die de klant heeft aangeschaft of aan wil schaffen. Of aan een webinar om je pesoneel te motiveren in moeilijke tijden.
  3. Interne communicatie voor bijvoorbeeld vergaderingen of een instructie over nieuwe software die in gebruik wordt genomen. Zeker handig als het bedrijf op meerdere locaties vestigingen heeft.

Voordelen van een webinar

Een van de grootste voordelen is het direct in contact staan met de doelgroep: je communiceert van persoon tot persoon. Via een chat hebben deelnemers direct contact met elkaar en de presentator/trice. Bijna alle platformen bieden de mogelijkheid tot het houden van een kleine enquête tijdens de uitzending. Zo blijf je de deelnemers bij de presentatie betrekken. Enthousiaste deelnemers leid je met een embedded link direct naar jouw conversiepagina om zich bijvoorbeeld te registreren. Enkele andere voordelen zijn:

  • Het opnemen en achteraf beschikbaar stellen van het webinar aan derden. Dit kan bijvoorbeeld ook door het webinar op sociale media te delen.
  • Het automatisch verzamelen van statistische gegevens over het webinar: zo leer je jouw klanten nóg beter kennen.
  • Branding via webinar. Jouw eigen logo in beeld heeft een professionele uitstraling.
  • Niet onbelangrijk: zowel de onderneming als de klant bespaart reistijd en reiskosten. Geen gedoe met files en laatkomers. Iedereen kan het webinar volgen waar hij of zij dat maar wil; thuis, op kantoor, in het park en ga zo maar door.

OK, maar hoe maak ik een webinar?

Om een succesvolle webinar te maken begin je met een goede oriëntatie. Verlies daarbij niet uit het oog dat je zeer waarschijnlijk meerdere live uitzendingen zult gaan maken. Bij de voorbereiding van het webinar moet je de volgende vragen niet uit het oog verliezen:

  • Welke doelgroep wil je bereiken en wat is de boodschap die je wilt overbrengen? Wat is hier de optimale lengte voor?
  • Wat is de toegevoegde waarde voor de klant? Bedenk waar jouw klanten mogelijk problemen mee hebben en hoe een webinar daarbij kan helpen.
  • Als je meerdere webinars wil verzorgen, moet er genoeg interessante content beschikbaar zijn. Maak hier van tevoren een goede inschatting van.
  • Hoe ga je aan de slag met de reacties van je klanten op een eerste webinar?

Het minimum aan hardware dat je nodig hebt is een laptop met goede grafische prestaties en een HD-camera. Verder is natuurlijk een snelle internetverbinding een eerste vereiste voor een live HD-streaming, want je wilt geen vertragingen in de uitzending. Het kan al met een zeer beperkt budget. Als je het onder de knie hebt, kun je gaan opschalen.

Je webinar aankondigen en deelnemers uitnodigen

Logischerwijs moet je je klanten laten weten dat jouw onderneming webinars verzorgt. Juist nu kun je je daarmee echt onderscheiden van de concurrentie. Gebruik dus alle communicatiekanalen: e-mail, sociale media, een boodschap op de bedrijfscorrespondentie enz.

Jouw webinar maken met een van deze vijf webinar tools

Er zijn vele platformen voor het maken van webinars en de meesten hebben standaard de volgende functionaliteiten:

  • Bevestigings- en herinneringse-mails aan de webinardeelnemers.
  • Chat- en surveymogelijkheden gedurende de live webinar.
  • Delen van scherm voor bijvoorbeeld inscreen demonstratie van software of PowerPoint-presentaties
  • Verzameling van statistieken betreffende webinars.

Wij hebben voor jou alvast een selectie van vijf uitstekende webinar tools gemaakt. De eerste tool is van Nederlandse maak en de andere 4 tools zijn de top 4 beste webinar tools op Capterra, met 5 sterren en meer dan 85 geverifieerde klantbeoordelingen. Voor alle vijf platformen geldt dat zij vanuit de cloud opereren en er geen ingewikkelde installaties aan te pas komen.


WebinarGeek wordt door gebruikers aangeprezen als een simpele gebruiksvriendelijke software. Het is een Nederlands platform, dus dat is makkelijk als je hulp nodig hebt. Een klein nadeel van dit platform is dat deelnemers via de smartphone niet altijd de getoonde sheets duidelijk kunnen lezen. Het kleinste pakket kost €12,00 per maand bij maandelijkse facturatie en biedt:

  • een proefversie waarmee je het platform 2 weken gratis kunt uitproberen
  • maximaal 25 deelnemers per webinar
  • mogelijkheid van een co-presentator (2de host) die vanaf een andere locatie kan inloggen


Dit platform heeft een gratis versie die alle functionaliteiten die de betaalde versies ook hebben, maar dan voor slechts een beperkt aantal deelnemers. Wellicht een goede keus om ervaring op te doen. De werking van het platform is gemakkelijk onder de knie te krijgen en je kunt rekenen op een zeer goede en vlotte ondersteuning. Webinars worden opgenomen met een lagere beeldkwaliteit, maar daar wordt inmiddels aan gewerkt. De goedkoopste betaalde versie voor webinars kost € 99,00 per maand en biedt:

  • maximum 100 deelnemers en 4 uur per webinar
  • integratie van statistische data van de webinars in platformen waaronder Mailchimp en Hubspot
  • Gedurende de coronacrisis biedt dit platform een gratis virtuele meeting room voor ongelimiteerde vergaderingen met maximaal 8 personen (normaal € 35,00 per maand). Zo kun je gemakkelijk virtueel vergaderen.


Livewebinar biedt een zeer complete gratis versie voor webinars tot vijf deelnemers en is daarmee een goed alternatief voor beginnende webcasters. Het speciale van dit platform is dat het modulair opgebouwd kan worden. Met behulp van 1.000 verschillende instellingen kan het programma geheel naar eigen wens worden aangepast. De betaalde versie heb je al vanaf US$ 14,99 per maand en biedt:

  • maximaal 100 of meer deelnemers per webinar
  • in screen projectie van YouYube of Vimeo video’s
  • integratie van statistische data van de webinars in platformen waaronder Mailchimp en Hubspot
  • API beschikbaar voor integratie met bestaande systemen binnen de onderneming (bijvoorbeeld CRM)


Dit platform biedt een proefversie, maar deze is enkel 7 dagen geldig. BigMarker wordt geroemd voor de vele functionaliteiten en de zeer brede integratie van de webinar software met zeer vele marketingfuncties. Het “neusje van de zalm” voor marketeers. BigMarker is in het Nederlands vertaald, maar daar heeft men soms een “steekje laten vallen”. Je kunt aan de slag vanaf US$ 79,00 per maand, bij maandelijkse facturatie. Deze goedkoopste versie biedt:

  • maximaal 100 deelnemers per webinar
  • een keur van functionaliteiten als pop-up offertes, API toegang en nog veel meer
  • voortreffelijke integratie van statistische data van de webinars in vele platformen, waaronder Mailchimp en Hubspot.


Demio biedt de nieuwkomer een 14-daagse gratis proefperiode. Het is een zeer gebruikersvriendelijk platform met een goede klantenservice. De prijs is, in vergelijking met andere aanbieders, wellicht aan de hoge kant gezien het vrij beperkte aantal aangeboden functionaliteiten. De integratie met Zapier maakt dit echter goed. Je begin op dit platform vanaf US$ 49,00 per maand en het biedt:

  • maximaal 50 deelnemers per webinar,
  • beperkte functionaliteiten, maar uit te breiden met integratie van Zapier 

Analyseer de resultaten

Je ziet dat alle pakketten voor een beginner genoeg functionaliteiten bieden om ervaring op te doen met de webinars. Maak na je eerste ervaring(en) een analyse van de resultaten en de reacties van je klanten bepaal of het webinar inderdaad de gewenste resultaten heeft opgeleverd. Heb je de smaak te pakken, dan kun je altijd upgraden met een van de tools die hierboven of uit deze lijst met meer webinar tools.

Heb je een webinar tool gebruikt? Deel dan je ervaring met andere zakelijke gebruikers en schrijf een review op Capterra, de meest uitgebreide digitale softwaregids van Nederland.