Como fazer tours virtuais: um guia passo a passo

como fazer tour virtual

Além de permitir que os compradores visualizem projetos residenciais antes de ir fazer uma visita pessoal, tours virtuais de imóveis são uma forma de explorar a arquitetura e a decoração das residências com detalhes impressionantes. Para isso, existem os softwares para tour virtual, que, em conjunto com outras soluções para agências imobiliárias, ajudam os corretores imobiliários a expandir as vendas e aumentar o retorno sobre o investimento (ROI) das suas plataformas online.

como fazer tour virtual

O momento é propício: segundo levantamento do grupo Zap, a busca por unidades com visitas virtuais para venda ou locação cresceu 158% desde o início do isolamento social. 

Quer saber como fazer tours virtuais? Neste artigo, vamos mostrar como prepará-los para você aumentar as vendas e o ROI da sua agência.

O que é o tour virtual de imóveis?

O tour virtual de um imóvel é uma simulação visual não estática de uma propriedade que permite aos clientes em potencial visitar uma versão 3D da casa ou apartamento em questão. Trata-se de um sistema virtual de visitas a imóveis no qual o usuário pode visualizar as residências que lhe interessam de qualquer lugar e a qualquer momento.

O passeio em 3D inclui imagens estáticas, áudio e vídeos, que são organizados de forma a destacar as características do imóvel, e os usuários podem girar e caminhar em qualquer direção na residência virtual.

Tipos de tours virtuais de imóveis

Os tours virtuais podem ser de três formas: 

  • tours em vídeo
  • visitas interativas em 360º
  • passeios em 3D 

Existem diversas vantagens no uso de passeios virtuais para comercializar casas. Um potencial comprador pode visitar uma lista de imóveis virtualmente 24 horas por dia, por exemplo. Além disso, disponibilizar tours virtuais em uma lista de propriedades ajuda a gerar conversões.

Em um tour em vídeo, o corretor imobiliário normalmente fala sobre os principais destaques da casa durante um vídeo em que apresenta a propriedade. É possível criar um tour em vídeo com um smartphone, mas para um resultado mais elegante, você pode usar equipamentos digitais de ponta junto com softwares de tour virtual.

A proposta dos passeios em 3D é oferecer aos usuários a sensação de caminhar pela propriedade. Neste caso, o modelo virtual do imóvel é construído a partir de fotos panorâmicas, que juntas formam um streaming de vídeo.

Como o passeio é baseado em imagens estáticas, a transição entre um ambiente e outro é certamente menos natural do que em uma visita pessoal. Com isso em mente, os passeios em 3D funcionam como uma demonstração inicial para os potenciais compradores. Isso os ajuda a ter uma visão geral da propriedade antes de visitá-la pessoalmente.

As visitas interativas em 360º oferecem uma experiência imersiva aos espectadores. Normalmente, uma câmera especial de alta resolução é colocada no centro de cada um dos ambientes do imóvel. A câmera gira 360 graus e tira fotos de todo o espaço. O sistema carrega as imagens no software de tour virtual e adiciona texto, links e outros conteúdos interativos.

Por que os tours virtuais estão sendo procurados atualmente?

Um tour virtual é uma ferramenta poderosa para promover e vender qualquer tipo de propriedade. O conteúdo em vídeo promove engajamento e traz resultados como compartilhamentos, cliques e maior geração de leads. As agências imobiliárias estão usando os tours virtuais para aumentar, por exemplo, a visibilidade de residências de luxo, destacando suas características e alcançando mais pessoas interessadas.

A pandemia do coronavírus mudou o mundo dos negócios e como as pessoas trabalham, com um percentual sem precedentes de pessoas trabalhando de suas casas. Como vimos, a recomendação de “ficar em casa” levou os compradores a ampliar a busca de conteúdo em vídeo, o que ajudou imobiliárias a poder continuar anunciando casas e mostrando-as para os clientes em potencial. Uma das principais vantagens do tour virtual de imóveis é ser compatível com o distanciamento social e ajudar os possíveis compradores a visitar as residências que têm interesse.

Como fazer tours virtuais

Agora que já entendemos um pouco o contexto por trás dessa ferramenta, vamos ao que interessa: como fazer tours virtuais. Você pode realizar os passeios virtuais pelo imóvel de duas maneiras diferentes: com uma sessão ao vivo ou por meio de um vídeo gravado. Para melhores resultados, use uma combinação dos dois. Um tour virtual exige planejamento, divulgação e tecnologia de ponta.

Software e equipamentos de qualidade

Uma câmera panorâmica ou de 360 graus com alta qualidade ajudará você a criar tours virtuais mais atraentes para mostrar os imóveis. É recomendável usar um tripé para garantir que suas imagens e gravações fiquem alinhadas. Para oferecer tours virtuais mais eficientes, confira softwares de tour virtual com avaliações de usuários altas.

Planeje suas gravações

Faça uma lista dos principais cômodos da casa. Coloque a câmera no centro de cada um para gravar as principais características e certifique-se de capturar os destaques mais importantes de cada ambiente. Se o centro do cômodo não traz os melhores ângulos, encontre o melhor local para posicionar a câmera.

Prepare cada cômodo

Verifique se todos os cômodos estão prontos para serem filmados. Remova itens desnecessários ou que estejam atrapalhando a visão. O local deve estar limpo, arrumado e atraente. Não deixe a desorganização tirar a atenção dos potenciais clientes.

Ajuste o tripé

Para obter imagens uniformes, use um tripé. Se a câmera não incluir um nível embutido, procure um aplicativo de nivelamento para celular. Ajuste o tripé até que o nível esteja alinhado.

Fotos de teste e definitivas

Passe por todos os cômodos e faça algumas fotos de teste. Ajuste a iluminação e arrume os itens do local para obter imagens de alta qualidade. Cuidado com espelhos, janelas ou vidros, que podem mostrar a câmera refletida na foto. Depois de configurar corretamente a câmera, visite cada um dos cômodos da sua lista, posicione a câmera e tire as fotos para o tour.

Criação do tour virtual

Use um criador de tour virtual de alta qualidade para produzir o passeio a partir das fotos que você tirou. O programa de criação usará as imagens estáticas para os passeios em 3D e as panorâmicas para as visitas interativas em 360 graus. Encante o cliente criando uma experiência de usuário atrativa, com textos, áudios e outros destaques. Em geral, os usuários podem dar zoom, caminhar e mudar de direção segundo sua vontade. Veja o exemplo abaixo:

Exemplo de passeio 3D com o CloudPano, que oferece versão grátis de teste  (Fonte)

Divulgue o tour virtual

Depois de terminar de editar o tour, use o link para agregá-lo ao site da sua agência imobiliária ou nas redes sociais.

Faça upload da versão com a marca da empresa em seu site e nos perfis das redes sociais. Você pode divulgar o passeio criando um evento na rede social e colocando uma chamada no site da empresa. Inclua uma pequena pré-visualização do tour em anúncios online e faça campanhas para coletar dados de potenciais compradores.

Experiência imersiva para potenciais compradores

Os tours virtuais de imóveis propiciam uma experiência totalmente imersiva e interativa. Para entregar um passeio virtual de máxima qualidade, os corretores devem fazer um planejamento e usar o equipamento correto e um bom software de tour virtual.

Os passeios virtuais têm ajudado os corretores imobiliários a enfrentar os desafios causados pela pandemia da Covid-19, permitindo que eles continuem mostrando suas casas mesmo com a recomendação de distanciamento social.

Busca softwares para gestão imobiliária? Confira o nosso catálogo!

Nota: As informações contidas neste artigo foram obtidas de fontes consideradas confiáveis. As aplicações selecionadas são exemplos para mostrar uma característica dentro de um contexto e não pretendem ser endossos ou recomendações.

Aprende a mejorar la experiencia del cliente y aumenta los ingresos de tu empresa

Mejorar la experiencia del cliente

Mejorar la experiencia del cliente

¿Recuerdas cuando el consumidor quedaba satisfecho con solo comprar un producto? Hoy en día, ya no es así. Vivimos en la era de la experiencia y, a diferencia de los días en que reinaban los clichés de “el cliente siempre tiene la razón”, ahora la experiencia del cliente es tan importante como el servicio que se presta o el producto que se ofrece. Por ello es clave mejorar la experiencia del cliente.

Los datos de Google muestran que el 53 % de los consumidores abandonan los sitios web que tardan más de tres segundos en cargarse. Esto significa que las marcas no solo deben centrarse en la comercialización del mejor producto, sino también en la creación de un viaje de compra más sorprendente. Se trata de un diferencial competitivo que influye tanto en las ventas como en la lealtad a la marca.

Tal vez estés convencido de que tu marca ya invierte en la experiencia del cliente. Pero ha llegado el momento de preguntarse: ¿es suficiente? La verdad es que hay espacio para más, ya que es preciso tener bien alineadas, y si es posible automatizadas, todas las etapas del viaje de compra. A continuación, descubre cómo mejorar la experiencia del cliente y crear una cultura de empresa centrada en ella.

Una forma nueva de entender la relación del consumidor y la marca para mejorar la experiencia del cliente

La definición de la experiencia del cliente tiene que ver con la percepción que se crea a partir de todos los puntos de contacto que el consumidor recorre durante su viaje: desde el momento en que conoce la empresa y hace una compra hasta la posventa. En resumen: es el conjunto de impresiones que una persona genera sobre una empresa después de interactuar con ella.

Los consumidores son una parte esencial de cualquier negocio. Con un buen viaje, los clientes se vuelven leales, volviendo siempre a comprar más. Además, se convierten en embajadores de la marca, responsables de recomendar de forma espontánea la empresa a otras personas.

¿Por qué mejorar la experiencia del cliente?

Para mejorar la experiencia del cliente y crear la experiencia perfecta, los empresarios deben basarse en tres pilares:

Conocer al cliente

Define el  perfil del consumidor. Se trata de representaciones ficticias basadas en características reales. Si conoces a tu consumidor, será más probable que llegues a ellos. Otro punto muy importante es trazar el mapa del viaje de compra. Tu cliente pasa por varias etapas hasta que adquiere lo que busca, por lo que todos los puntos de contacto deben estar bien ajustados, especialmente desde la perspectiva del consumidor, por lo que es importante ponerse en su lugar.

Generar una cultura centrada en el comprador

Pon al cliente en el centro de tu empresa y escucha su opinión. Será el termómetro para que entiendas cuáles son sus necesidades y cómo puedes mejorar el servicio para él. Por esta razón, las encuestas de satisfaccióny otras herramientas de comentarios deben aparecer en todos los medios de contacto: desde la página web hasta el contacto por teléfono.

Crear experiencias increíbles

Haz que tu marca sea siempre auténtica. Hay dos puntos de interacción esenciales: facilidad del servicio/compra y personalización. En cuanto a la facilidad, el consumidor necesita encontrar de forma sencilla la información que necesita; si busca ayuda, la asistencia debe abarcar todos los ámbitos y la resolución del problema debe ejecutarse con rapidez. En cuanto a la personalización, tu empresa debe ofrecer una experiencia que resuelva las necesidades específicas de cada persona.

Pero cabe destacar que la experiencia del cliente está en constante evolución, por lo que hay que reflexionar sobre el viaje con frecuencia para que nunca quede desfasado.

Cómo construir interacciones memorables

Los principales cambios que debes hacer en el viaje de compra están en detalles del día a día. ¡Compruébalo!

El problema: Dificultades al navegar por el sitio web.

La solución: El diseño y el contenido de la página deben crearse centrados en la experiencia del usuario (UX). Todos estos elementos deben comunicar de forma muy fluida y sin crear confusión. Utiliza  herramientas UX tanto para construir estrategias como para medir resultados.


El problema: Falta de visibilidad durante el proceso.

La solución: Imagina que alguien efectúa una compra, pero no recibe ninguna notificación de que se ha completado, por lo que no puede ver que efectivamente se ha efectuado la compra. Por esta razón, existen herramientas que automatizan el envío de mensajes como software de notificaciones push y mensajes de correo automáticos , que informan sobre los pasos siguientes. Cuando el cliente está informado, se reducen las posibilidades de que busque asistencia.


El problema: Mal servicio.

La solución: El comprador quiere que el problema se resuelva rápidamente, no en cinco días laborables. En otras palabras, tu empresa debe tener un equipo de servicio de atención al cliente ágil y bien entrenado, para asegurarte de que reciba un gran servicio independientemente del canal que elija. Los sistemas de servicio de atención al cliente facilitan la interacción y ayudan a tu equipo a que sea más productivo. Otro consejo es invertir en software de chatbots , es decir en un robot conversacional que puede atender rápidamente a tu cliente.


El problema: No tener en cuenta la opinión de los clientes.

La solución: Las encuestas de satisfacción son fundamentales para conocer la opinión de tus clientes. Envía cuestionarios de evaluación y pide a los compradores que valoren la experiencia. Hay tres indicadores importantes que medir:

  • El NPS (indicador de promoción neto): muestra cuánto recomendaría un consumidor tu marca.
  • La CSAT (puntuación de satisfacción del cliente): que sirve como termómetro de la interacción.
  • El CES (indicador de esfuerzo del cliente): refleja el esfuerzo realizado por los consumidores para lograr un objetivo.
¿Quieres saber más? Visita nuestro catálogo de software de gestión de experiencia del cliente para descubrir más productos.

Conversational AI in de klantenservice: hoe werkt het en waar moet je beginnen?

conversational ai in de klantenservice

Chatbots hebben hun beperkingen in de interactie met klanten en de meeste bedrijven zijn zich hiervan terdege bewust. Als je de klantenservice verder wilt automatiseren, kom je niet om conversational AI platforms heen. Dit artikel belicht:

  • hoe conversational AI werkt;
  • wat het verschil is tussen conversational AI en chatbots; 
  • hoe jouw bedrijf de beste applicatie voor de klantenservice kan vinden.

conversational ai in de klantenservice

Hoe werkt conversational AI?

AI, artificial intelligence of kunstmatige intelligentie, kan tegenwoordig ook worden ingezet om menselijke spraak te begrijpen en te gebruiken. De bijbehorende technologie wordt Natural Language Processing (NLP) genoemd. 

Er wordt al jaren geprobeerd om computers met mensen te laten communiceren. In het begin werden computersystemen getraind om complexe sets regels toe te passen (rule based AI). De huidige conversational AI-systemen kunnen al overweg met de complexiteiten en diepe structuren van menselijke taal. De algoritmen van conversational AI zorgen ervoor dat het systeem doorlopend leert van de interacties met mensen.

Tijdens die levensechte gesprekken worden ook data gebruikt en verzameld, van een bedrijf of van een derde partij. Omdat het AI-systeem blijft leren van de gesprekken met elk individu, kunnen de interacties tussen klanten en systemen worden gepersonaliseerd. 

Het verschil tussen chatbots en conversational AI

Veel mensen weten inmiddels wel wat chatbots zijn. De klant typt een eenvoudige vraag en de chatbot geeft een antwoord vanuit zijn beperkte repertoire van vooraf geprogrammeerde regels en antwoorden. Een rule based chatbot heeft een exact voorbeeld nodig van elke manier waarop een klant een vraag kan formuleren. Een AI-systeem daarentegen, herkent natuurlijke spraak en ‘weet’ dat een vraag op verschillende manieren kan worden gesteld. Een conversational AI-systeem kan bijvoorbeeld ook met afwijkingen, zoals spelfouten, uit de voeten, terwijl een chatbot de vraag dan niet meer herkent. 

Veel bedrijven maken al gebruik van chatbots voor diverse aspecten van hun klantenservice. De klant zal dit echter niet als een dialoog ervaren. Het is meer een reeks vereenvoudigde vragen met bijbehorende standaardantwoorden. Als de klant de bot afsluit, is dat meteen het einde van het gesprek. De bot onthoudt niet wie de klant is en kan bij een eventueel volgend contact ook niet terugverwijzen naar vorige gesprekken.

Chatbots hebben geen inzicht in de context, zoals het profiel van klanten, hun aankoopgeschiedenis of waar ze zich bevinden. De meeste chatbots werken op basis van tekst, maar veel telefooncentrales en callcenters gebruiken ook spraakbots. In de meest elementaire vorm vraagt de stem om eenvoudige informatie. De klant antwoordt en hierdoor wordt een bepaalde actie getriggerd. Ook dit is een systeem op basis van regels met beperkte antwoorden. 

Wat conversational AI voor de klantenservice doet

Een goed conversational AI-systeem kan menselijke emoties, zoals empathie of vriendelijkheid, nabootsen in zijn taalgebruik en op die manier een relatie met de klant opbouwen. De interactie is persoonlijker. 

Bij het gesprek kunnen bovendien databases van de klant of derden worden gebruikt om een transactie te vereenvoudigen of informatie bijeen te brengen. De klant krijgt zo een naadloze service. Voor het bedrijf betekent dit dat de kosten kunnen worden verlaagd. Medewerkers hoeven niet meer telkens opnieuw dezelfde vragen te beantwoorden, maar kunnen worden ingezet op complexere ondersteuningsvragen. 

Wanneer een bedrijf zijn producten of diensten verandert, moeten chatbots opnieuw worden getraind. Dit is niet handig voor bedrijven die met veel veranderingen te maken hebben. Als je een chatbot vergelijkt met conversational AI, is de eerste investering in AI meestal wel hoger, maar zijn de onderhoudskosten op de langere termijn juist lager. 

Waar te beginnen op je AI-traject

We hebben nu enkele belangrijke voordelen van conversational AI gezien. Vervolgens moet je kijken wat er beschikbaar is op de markt en welke platforms geschikt zijn voor de specifieke behoeften van jouw bedrijf. 

GetApp biedt een overzicht van meer dan 60 conversational AI platforms, waarvoor je diverse filters kunt instellen. Je kunt bijvoorbeeld filteren op functionaliteit, meerdere talen of integratie met applicaties van derden, als dat voor jou van belang is. Verder kun je filteren op het type organisatie en de diverse apparaten die jij moet ondersteunen. 

Houd er bij het bekijken van de verschillende platforms rekening mee dat deze technologie razendsnel verandert. Kies dus voor een systeem dat ook in de toekomst aan jouw zakelijke behoeften kan blijven voldoen. 

Data gebruiken om jouw conversational AI platform te bouwen

Met conversational AI kunnen bedrijven data verzamelen van gesprekken en andere interacties met klanten. Een bedrijf kan zo een huidige interactie aan een interactie uit het verleden koppelen of tijdens een gesprek aanvullende zakelijke voorstellen doen. Deze manier van datagebruik brengt wel de verantwoordelijkheid met zich mee om data van klanten veilig te houden. Een bedrijf moet bij het bouwen van een conversational AI systeem al in een vroeg stadium samenwerken met adviseurs op het gebied van IT-beveiliging. Transacties moeten op de juiste wijze worden versleuteld en alle bestaande regels voor IT governance moeten op het nieuwe systeem worden toegepast. 

Deze systemen zijn steeds beter in staat om meerdere databronnen te gebruiken. Daarom is het belangrijk om een goed inzicht te hebben in welke data van wie zijn, wie ze mag gebruiken en waarvoor. 

Conversational AI heeft voordelen voor klanten en bedrijven

Conversational AI is een baanbrekende technologie voor de klantenservice. Het is een gebied dat zich in een razend tempo ontwikkelt. Bedrijven moeten een platform en systeem kiezen waarmee ze snel kunnen opschalen en kunnen profiteren van de laatste ontwikkelingen. Spraak zal steeds belangrijker worden en interacties in natuurlijke taal tussen mensen en IT-systemen zullen elementen van menselijke gesprekken bevatten, zoals de juiste toon en emotie. Een groot voordeel van conversational AI dat steeds belangrijker zal worden, is de mogelijkheid om data te verzamelen en te gebruiken. Dit is iets waarvan zowel klanten als bedrijven zullen profiteren. 

En nu? Bekijk onze online catalogus met conversational AI software om de juiste tool te vinden.

Chatbots Vs Conversational AI: What’s The Difference?

chatbots vs conversational ai

Most businesses are aware of the limitations of chatbots when it comes to engaging with customers. But moving to the next stage of automation in customer service involves getting to grips with the world of conversational AI platforms. This article explains:

  • How conversational AI works
  • The key differences between chatbots vs conversational AI
  • How to decide on the best digital dialogue application for your business needs.

chatbots vs conversational ai

How conversational AI works

When AI is applied to understanding and using human speech, the resulting technology is known as  ‘natural language processing’. Years ago, the attempt to get computers to communicate with humans began with training systems to apply complex sets of rules. 

Today’s conversational AI systems start with an understanding of the complexities and deep structures of human language. How conversational AI works is to use algorithms to get the system to learn continually from its interactions with humans.

These lifelike conversations are also using and collecting data, either from a business or from a third party. There’s huge potential for personalising interactions between customers and systems, as the AI system learns from its conversations with each individual. 

Key differences: Chatbots VS conversational AI

At this stage, some people will point to chatbots. However, when it comes to chatbots vs conversational AI, there are some key differences to consider.

Typically, the customer types in a simple question and the chatbot responds from its limited repertoire of pre-programmed rules and responses. Where a chatbot needs to have an explicit example of every way a customer might phrase a question, the AI system uses natural language recognition and is aware that a question may take several different forms. That also means that an AI system can take glitches, such as spelling mistakes, in its stride—whereas a chatbot might fail to recognise the query. 

Many businesses are already using chatbots to run various aspects of customer service. The resulting customer experience can’t be called a dialogue—it’s more a set of simplified questions and standard responses. Once the customer closes the bot, that’s the end of the dialogue. The next time they come to interact the bot has no memory of who they are and is unable to refer back to previous conversations.

Chatbots have limited understanding of context, such as the customer’s profile, their purchasing history, or where they are located. While most chatbots are text-based, many switchboards and call centres use voice bots. At the simplest level, the voice asks for simple information, the customer responds, and this triggers an action. Again, this will be a rules-based system with limited responses. 

How conversational AI enriches customer service

Effective conversational AI systems are capable of mimicking emotions, such as empathy or friendliness, in their choice of language to build a relationship with the customer through more personal interaction. 

When the conversation includes the use of customer or third party databases, to simplify a transaction, or to bring together information, the customer can benefit from a seamless service that makes their life much easier. For the business, costs can be reduced and human employees shifted from repetitive enquiries to more complex support tasks. 

If a business changes its products or services, chatbots have to be retrained. This isn’t a practical proposition for those businesses that have a high level of change. So when it comes to a chatbot vs. conversational AI, although the initial investment in AI may be higher, maintenance costs should eventually be lower. 

 Where to begin on your AI journey

We’ve looked at some of the key benefits of conversational AI. That still leaves the task of seeing what’s in the market and matching the platforms available to the business case in a  specific business. 

GetApp lists over 60 conversational AI platforms and allows you to set multiple filters. For example, among settings in the features list, you can specify multi-language, or integration with third-party applications if those are key requirements. You can also filter by the type of organisation you have, and the various devices you need to support. 

When looking at platforms, keep in mind how quickly this technology is changing and go for a system that can scale up to fulfil your business needs in the future. 

Using data to build your conversational AI platform

Conversational AI enables businesses to capture data from calls and customer interactions. It allows a business to link a current transaction to a past interaction, or to prompt for further business during a current call. But this data use comes with responsibilities to keep customer data safe. And in building its conversational AI system, a business needs to include its IT security advisers at an early stage. This ensures that transactions are appropriately encrypted, and all existing IT governance rules are applied to the new system. 

As these systems become able to draw on multiple data sources, it’s also important to have a clear idea of who owns which data, who can use it, and for what purpose. 

Conversational AI can benefit customers and businesses

Conversational AI is a game-changing technology for the customer service industry. The field is developing rapidly, and businesses need to choose a platform and system that will allow them to scale up quickly and to take advantage of the latest developments. Voice will be increasingly important, and natural language interactions between people and IT systems will include elements of human conversation, such as appropriate tone and emotion. A growing power of conversational AI will lie in its ability to collect and use data for the benefit of both customer and business. 

Looking for conversational AI software? Check out our catalogue.

COVID-19 accelerates the adoption of cashless payments in the UK

cashless payments uk

The COVID-19 crisis has led to a decrease in cash usage, rather than an increase. For the first time, people are looking at ways to use cashless payments in the UK. Cash is seen as a potential transmission of the virus and people are relying on cashless payments options to pay. 

cashless payments uk

The pandemic has had an impact on almost all aspects of our lives, in society and in the business world, pushing SMEs to adopt more point of sale (POS), mobile banking and payment processing software.

We wanted to understand how the pandemic is influencing payment habits in the UK — we asked 1,045 people how they are paying, their preferred methods and if they are planning on changing these since the crisis. (*Full methodology at the bottom of the article).

In this article, we explore the adoption of contactless payments, what is the perception by users in the UK and how has COVID-19 forced this change of payments habits.

Mobile wallets are here to stay

The UK has traditionally been leading the way on mobile wallet adoption, being the third-highest mobile wallet usage country in the world, with 5% of all point of sale transactions made by mobile. 

A mobile wallet is used to define a virtual wallet that has all the information of your debit and credit cards and other methods of payment.

mobile wallet users

Over half of respondents have a mobile wallet installed (55%) and the smartphone is the device most used to make mobile payments (96%). 

When looking at these figures by age range, respondents aged 18-25 are the highest with a mobile wallet app installed (83%) followed by 26-35 (75%).  Looking at the respondents that don’t have a mobile app installed, the age range over 56 has the highest percentage (82%).

users in the UK that have a mobile wallet

Mobile banking software allows users to pay with a digital wallet installed on their phones, making it easier by not having to rely on carrying a debit/credit card or cash.

Security, still the main concern for users

When asked about the advantages of using a mobile wallet app, respondents state health (30%) as the main one. This is not surprising in the current context of COVID-19. With contactless, there is no need to type in the pin and it’s easier to maintain social distancing.

Looking more closely at concerns, half of the respondents state security as the main concern when using contactless payments (52%). For example, not having a pin number or having your card number taken while you are paying by someone standing behind you. 

when looking to use a mobile wallet people are concerned about security

The latest figures from IBS Intelligence show that fraud on contactless payment cards and devices remains low, is 3.3% of overall card fraud losses, while 44% of all card transactions were contactless last year. Despite these figures, it seems like there is still a misconception around the security of contactless payments, thinking this method is not secure enough.

The UK card association has a number of tips and false statements around using contactless to help users.

Cashless payments in the UK: A change in the user profile

From the respondents that have a mobile wallet installed (578/1045), 87% did pay with a mobile wallet before COVID-19 regularly or on occasion. 

Before COVID-19 the age group using a mobile wallet the most is the 16-25 (56%), followed by people aged 26-35 (26%) using it on occasions to pay, but not on a regular basis. 

payments using mobile wallet before and during covid-19

When asked about the plans on continuing to use mobile wallet payments in the future, 84% of respondents state they want to continue paying via mobile and 11% state that they have never used it but plan to start using it in the future.

casless payments after covid-19

Respondents over 56 are keen to adopt mobile wallet

When asked about the regularity of usage of mobile wallet app before the pandemic, only 4% of respondents aged 56 and over answered yes and 7% of respondents use it occasionally. 

These figures increase slightly when asked about paying habits during the crisis, with 6% stating they pay regularly and 8% pay occasionally. 

When asked about how they prefer to pay in the future, respondents in this age range who are keen on paying via mobile wallet app regularly increase to 14%, and 3% occasionally.

The results suggest a positive attitude from these generations to pay via contactless methods.

Furthermore, the results show they have incorporated it during the pandemic, and are keen to continue using it after it. This may suggest a change in payment habits.

Are we ready for a 100% cashless society?

Despite the rise in adoption of mobile wallet apps, cash still has its established place in society.

Consumers’ ATM and cash use have fallen significantly since the beginning of the crisis, by around 50%.

However, 40% of businesses (and particularly micro businesses with 10 or less employees) still don’t accept card payments.

Banks in the UK were allowed to increase the limit on their contactless payments (this is, without having to put in the pin number) since 1st April to help prevent the spread of coronavirus by allowing more people to pay without using cash or handling a card machine. 

For example, Barclays introduced a £45 contactless limit in the UK, and the bank reports that it has processed almost 40,700,000 contactless transactions above the previous limit of £30. 

cashless payments

54% of respondents stated that they wouldn’t or are not sure if they would feel comfortable in a cashless society (e.g., no cash or coins).

In addition, 43% state that they would only feel comfortable not carrying cash if 100% of the stores would accept a cashless solution.

Out of the 1,045 total respondents, 21% (215) stated they prefer to pay by cash in a shop. The main reasons behind this are that some shops still today don’t offer cashless payments. 

Looking for Payment Processing Software? Check our catalogue

* Survey methodology

Data for the “Capterra Cashless Payments Survey” study was collected in July 2020 from an online survey of 1,077 respondents that live in the UK.

The survey data used for this article comes from 1,045 participants who qualified to answer.  The information in this article corresponds to the average of all surveyed participants.

Note: There were several answer options available for the graphics so that the total of the percentages exceeds 100%.

The criteria for participants to be selected are:
  • Employed full-time
  • Employed part-time
  • Freelancer
  • Full-time student
  • Retired
  • Participants that lost their job as a result of COVID-19 crisis
All participants come from different industry sectors.

Suggerimenti per vendere su internet e far fronte alla crisi

Vendere su internet

Vendere su internet

Nessuna previsione sulla digitalizzazione delle aziende di piccole e medie dimensioni avrebbe mai ipotizzato un’inversione di tendenza del commercio online così repentina, per di più causata da una crisi sanitaria.

Numerose aziende interessate all’inserimento nel mercato digitale, ma che ancora non avevano intrapreso le azioni necessarie, si sono viste costrette a vendere su internet non solo per mantenere attiva la propria attività, ma soprattutto per trarne profitto. Ecco come progetti pensati per il futuro prossimo sono diventati immediatamente necessità del presente.

Il passaggio al mondo digitale non ha rappresentato una novità soltanto per chi stava dietro al bancone: molti consumatori, resistenti o indifferenti al commercio online, si sono visti costretti a prendere in mano la propria carta di credito e a completare i propri acquisti mediante un pulsante.

In base ai dati di una recente ricerca condotta da Agi, dall’inizio del 2020 a oggi i nuovi consumatori online in Italia sono 2 milioni, (per un totale di 29 milioni), 1,3 milioni dei quali sono da attribuire all’impatto dell’emergenza sanitaria COVID-19. Tra le categorie più popolari figurano la vendita di prodotti alimentari, di prodotti per gli animali e di quelli per la cura della casa e della persona.

Se è tempo di cambiare le abitudini dei consumatori, è anche tempo di guardare alle opportunità, abbracciarle e scommettere sulle vendite online il prima possibile.

Non tutti i mali vengono per nuocere

Prima di leggere avidamente tutti i consigli sull’e-commerce per poter vendere su Internet, ti suggeriamo di creare una solida struttura alla base che ti permetta di trarre il massimo dei benefici.

Per organizzare le tue operazioni e il lavoro del tuo team, dovrai innanzitutto apportare miglioramenti alla qualità dello smart working offerto. Un’indagine recente condotta da Capterra ha rivelato che per il 59% dei dipendenti di aziende di piccole e medie dimensioni che oggi lavorano da casa, prima della pandemia lo smart working non era considerato un’opzione. Per questo motivo è del tutto normale che possano insorgere complicazioni.

Se la tua azienda si sta addentrando per la prima volta in questo settore, dovrai basarti su tecnologie che ti permettano di avere una modalità di lavoro più organizzata, tra cui software per la gestione della comunicazione aziendale, per la produttività e per l’assistenza clienti.

Dopo questa prima strutturazione, per poter vendere su internet dovrai analizzare in dettaglio la tua attività e identificare i prodotti in grado di soddisfare le esigenze dei consumatori nel momento in questione.

Supponi, ad esempio, che la tua azienda venda articoli sportivi. Le palestre  registreranno un numero ridotto di clienti nel periodo estivo e post-pandemia. Anche nel caso in cui le attività vengano svolte regolarmente, numerosi utenti avranno comunque paura di varcare la soglia di una struttura sportiva. Per poter svolgere una normale attività fisica, i clienti dovranno quindi acquistare l’attrezzatura necessaria e allenarsi dal proprio soggiorno!

Se ad esempio vendi manubri che possono essere utilizzati per l’esercizio fisico da casa, promuovi questo tipo di prodotto nelle tue vendite online. Oltre a metterli in evidenza nella pagina principale del tuo sito, considera l’implementazione di sconti, consegne gratuite e ogni altra azione che apporti benefici alla tua attività e ai tuoi clienti.

Dopo aver eseguito queste azioni preliminari, scopri come organizzare ciascuna fase del tuo futuro negozio online.

Vendere su internet: come strutturare ciascun settore delle operazioni online

Che si tratti di un negozio fisico con anni di esperienza alle spalle oppure semplicemente di un’idea ancora in cantiere, la modalità da adottare rimane la stessa: senza una solida struttura logistica alle spalle non esiste alcun negozio online che possa reggere.

Decora la tua vetrina virtuale

La procedura per fare business online potrebbe sembrare complessa in apparenza. Tuttavia, anche se non disponi di conoscenze di programmazione previe, non c’è nulla di cui preoccuparsi.

Esistono tre modalità per iniziare a creare una pagina di e-commerce: dovrai soltanto scegliere quella che meglio si adatta alle tue esigenze.

Modalità per avviare una pagina di e-commerce

Vendere su internet presenta modalità nettamente diverse rispetto alle vendite in uno spazio fisico. Ricorda pertanto che ogni pagina dovrà essere progettata tenendo sempre presente l’esperienza del cliente, ad esempio per la scelta delle immagini e del contenuto, in quanto guideranno il consumatore durante la fase di acquisto.

Gestione dell’inventario: il backstage è il protagonista

La quantità delle tue vendite non è connessa soltanto alla promozione dei tuoi prodotti, ma anche al controllo delle scorte. Una gestione dell’inventario non efficiente potrebbe infatti comportare l’assenza di un determinato prodotto proprio nel momento in cui viene maggiormente richiesto dai clienti e, pertanto, compromettere seriamente la tua reputazione e l’immagine del tuo marchio.

Lo stesso principio viene applicato anche alla logistica: la qualità delle consegne non dipende soltanto dalla puntualità con cui il tuo corriere recapita i tuoi prodotti. Se la preparazione degli ordini richiede troppo tempo a causa di problemi associati alle scorte, il risultato sarà un aumento dei reclami e clienti estremamente frustrati.

Un grande problema che accomuna le aziende di piccole e medie dimensioni che decidono di vendere su internet è la mancanza di spazio per l’immagazzinamento. Se questo problema riguarda anche la tua realtà, ti consigliamo di implementare un modello sostitutivo adatto allo spazio di cui disponi. Considera l’adozione di una modalità di sostituzione continua, la quale consente di aumentare la frequenza d’acquisto dei beni e di ridurne, allo stesso tempo, l’immagazzinamento.

L’utilizzo della tecnologia è inoltre essenziale per una gestione ottimale delle scorte. L’implementazione di tool appositi ti consentirà di monitorare la quantità dei prodotti e di mantenere il tuo inventario costantemente aggiornato in tempo reale.

Suggerimento: nel caso in cui fosse impossibile individuare un metodo per migliorare la disposizione delle tue scorte, l’affitto di un box presso una società di self-storage potrebbe rappresentare la soluzione ideale. Queste strutture dispongono di magazzini e offrono diverse rate mensili e opzioni di affitto in base alle esigenze dei clienti. Oltre ad occuparsi dell’infrastruttura dello spazio, garantiscono anche la sorveglianza della merce custodita.

In tempi di crisi sanitaria, come nel caso del Covid-19, sarà necessario adottare alcune importanti misure preventive igienico-sanitarie. Nel caso in cui il magazzino sia gestito da addetti ai lavori, accertati che i vestiti vengano cambiati non appena entrati nell’apposita area e fornisci loro materiali protettivi come guanti, maschere e gel idroalcolico. Prima di ogni spedizione, accertati inoltre che i prodotti vengano disinfettati con una percentuale di alcool etilico non inferiore al 70%.

Stabilisci una comunicazione genuina con i tuoi clienti

L’interazione con i tuoi clienti dovrà rispecchiare il tone of voice del tuo marchio: informale, serio, informativo, etc. Sta a te determinarne l’essenza in relazione alla comunicazione, la quale dovrà riflettersi in tutti i settori, dal servizio di assistenza ai clienti alle promozioni pubblicitarie.

È fondamentale che la tua azienda assuma una posizione genuina, autentica e trasparente. Dopotutto, le persone desiderano entrare in contatto con le aziende con cui si identificano e di cui condividono i valori.

Durante il periodo di lockdown, alcuni marchi hanno promosso azioni di supporto alle piccole imprese, mentre altri hanno optato per la destinazione di parti del ricavato delle vendite ad enti caritatevoli o a strutture sanitarie.

Campagna pubblicitaria di Levissima durante la pandemia

Campagna di Levissima durante la pandemia (Fonte)
Finché il Covid-19 continuerà a rappresentare un problema nella nostra società, sarà fondamentale trattare questo tema in ripetute occasioni e, di conseguenza, apportare notizie rilevanti e pertinenti. Il tuo marchio ha il potere di fare la differenza e di lasciare il segno nella vita delle persone.
Consigli per una comunicazione autentica con i clienti
Accertati di non commettere errori di comunicazione e presta la massima attenzione. I consumatori osservano le azioni delle aziende e non esitano a esporre o rendere virali comportamenti incongruenti con le esigenze del momento, determinando di conseguenza perdite incalcolabili. Ti consigliamo pertanto di prendere in considerazione la creazione di un piano di comunicazione per le situazioni di crisi.

Utilizza più canali di contatto

Così come un negozio fisico non avrebbe successo senza i banner e i volantini pubblicitari, allo stesso modo un negozio online non sopravvivrebbe senza i post sui social network. Del resto il tuo obiettivo principale è che la tua attività funzioni, giusto? Quindi, se non avevi mai considerato l’idea di implementare i social media nella tua attività commerciale, ora più che mai è fondamentale renderli parte integrante delle tue vendite online.

Si stima che gli italiani trascorrano in media due ore al giorno sui social network . Si tratta di una cifra destinata ad aumentare a causa delle regole imposte dal distanziamento sociale. Inoltre, le abitudini acquisite in questa fase anomala continueranno ad essere adottate anche nei mesi a venire: l’emergenza Covid-19 ha implicato comportamenti nuovi con cui la nostra società dovrà imparare a convivere.

La tua azienda dovrà essere presente sul maggior numero di canali social media esistenti: Instagram, Twitter, Facebook, WhatsApp, Google My Business, etc. Questi canali ti permetteranno di promuovere i tuoi prodotti, i tuoi servizi e il tuo marchio, nonché di offrire sconti, instaurare e mantenere rapporti con i clienti ed infine condividere informazioni e notizie aggiornate sulla tua azienda.

Esempio di attività commerciale con informazioni aggiornate su Google, come ad esempio l’aggiunta delle opzioni di asporto o di consegna a domicilio

Esempio di attività commerciale con informazioni aggiornate su Google (Fonte)
Una pratica abbastanza comune dell’e-commerce consiste nella pubblicazione di foto o video da dietro le quinte. Attualmente, le persone sono particolarmente preoccupate per la salute e l’igiene: se decidi pertanto di mostrare il backstage della tua azienda, accertati che le norme sanitarie vengano sempre rispettate e metti in evidenza le azioni intraprese per evitare la diffusione del virus.Per poter vendere su internet, la gestione dei social media rappresenta un’operazione fondamentale che, tuttavia, richiede del tempo. Per risolvere questo problema, sul mercato sono disponibili software per social media management per la gestione automatica delle attività, le cui funzionalità consentono di creare calendari editoriali, automatizzare le pubblicazioni e centralizzare il servizio di assistenza ai clienti.

Mantieni buone relazioni con i fornitori

Poter contare su fornitori affidabili è fondamentale per evitare l’insorgere di problemi futuri. Una buona relazione con i tuoi partner commerciali è sinonimo di percezione positiva del tuo marchio da parte dei consumatori, sia per quanto riguarda la qualità dei prodotti che per la loro disponibilità in magazzino e i tempi di consegna.

Durante la fase di scelta dei tuoi fornitori, ti consigliamo di tenere in considerazione i seguenti punti:

  • Ricerca partner che offrano prezzi equi e buona qualità dei prodotti.
  • Analizza l’attendibilità e la velocità del fornitore nella fase di consegna dei beni.
  • Verifica l’esistenza di certificazioni e la conformità alle norme di sicurezza.
  • Definisci i requisiti che dovranno essere soddisfatti dalle parti in questione.
  • Mantieni una relazione cordiale che ti permetta di essere aperto alle negoziazioni, se necessarie.

In casi eccezionali, come in quello dell’attuale crisi sanitaria, il valore di alcuni prodotti potrebbe improvvisamente aumentare a causa dell’elevata richiesta. Sarà quindi più importante che mai poter negoziare. Ti consigliamo di proporre ai fornitori un aumento del volume delle merci acquistate a cambio del mantenimento del loro prezzo.

In caso di difficoltà finanziarie, è importante rinegoziare i debiti e i pagamenti in modo che vengano stabilite condizioni eque per entrambe le parti. In periodi di crisi come l’attuale, stabilire un rapporto duraturo, affidabile e fondato sulla fiducia con i fornitori riveste un’importanza ancora maggiore.

Metodi di pagamento: scegli la versatilità

La pandemia ha inciso e continua ad incidere profondamente sul potere d’acquisto dei consumatori. L’alto tasso di disoccupazione, unito a una riduzione delle entrate, rappresenta una realtà per numerose persone. Perché, quindi, non concentrarsi su piccole azioni in grado di incentivare il consumo da parte dei tuoi clienti?

La possibilità di vendere su internet consente di implementare un sistema di pagamento in grado di offrire al cliente diversi metodi, tra cui carte di credito, fatturazioni, PayPal, bonifici online, contante, etc.

Maggiore sarà il numero di metodi di pagamento offerti ai tuoi clienti, più probabilità avrai di incrementare il tuo giro d’affari online. Adotta inoltre metodi flessibili e, nei limiti del possibile, condizioni speciali o termini di pagamento più lunghi.

Affidati ai migliori corrieri per la vendita su internet

La logistica rappresenta un punto centrale e allo stesso tempo sensibile dell’e-commerce. Dopo tutto, il ritardo nella consegna dei prodotti è uno dei principali motivi di reclamo da parte degli acquirenti online. Come fare quindi a garantire una logistica ottimale se si tratta di un’attività al di fuori del tuo controllo?

Innanzitutto dovrai individuare un buon partner per la gestione logistica. Prima di firmare qualsiasi contratto con l’operatore da te scelto, analizza la sua area di copertura, le condizioni del parco veicoli e il tasso di consegna puntuale. Questi fattori ti aiuteranno a individuare la qualità del servizio fornito.

Un altro modo per migliorare le prestazioni del settore logistico consiste nell’automazione dei dipartimenti. L’impiego di software per la logistica o di software per delivery (Delivery Management Software) consente di tenere traccia delle consegne, calcolare i costi di spedizione, organizzare il magazzino e stampare le etichette. È inoltre fondamentale tenere ben presenti le best practice aziendali in termini di igiene e sicurezza dei dipendenti.

Numerosi negozi online si sono serviti delle piattaforme di consegna a domicilio per soddisfare le esigenze logistiche del momento. L’impiego di queste piattaforme si rivela solitamente vincente, sia nel caso di ristoranti che nel caso di aziende che vendono articoli di piccole dimensioni.

Tuttavia, oltre a non avere più controllo sul processo, molte aree non sono servite da queste applicazioni, il che limita notevolmente il potenziale delle tue consegne. Se scegli comunque di appoggiarti a questi servizi, accertati di collaborare con un’azienda che offra prezzi competitivi e che dia importanza alla sicurezza dei propri corrieri.

Vuoi saperne di più? Consulta il nostro catalogo di piattaforme e-commerce per scoprire altri prodotti.

Bereid je kantoor voor op de 1,5 meter economie – werken en samenwerken op 1,5 meter afstand

1,5 meter economie

Om je bedrijf te openen ten tijde van de 1,5 meter economie moet je een plan bedenken om je kantoor veilig te maken en verspreiding van Covid-19 te voorkomen. Dat betekent de richtlijnen van het RIVM volgen en overal op kantoor 1,5 meter afstand houden, grondige maatregelen voor hygiëne en je medewerkers beschermen tegen het risico van besmetting. Geen eenvoudige taak. De anderhalvemetersamenleving zal waarschijnlijk nog lang van kracht blijven. Je zult dus maatregelen moeten treffen die niet alleen nu, maar ook op de langere termijn werken. Hoog tijd dus om eens na te denken over hoe jouw kantoor eruit gaat zien. 

1,5 meter economie

De 1,5 meter economie

Welke oplossingen kun je inzetten om je kantoor veilig te maken? Moeten we eigenlijk wel terug naar het kantoor zoals we het nu kennen of is dit hét moment om je kantoor permanent te veranderen? Hierover spraken we Eduard Schaepman, de CEO van Tribes, aanbieder van flexibele kantoorruimtes, en Angelique Schouten, Chief Commercial Officer en lid van het bestuur van Ohpen, een cloudgebaseerd core banking platform.

  • De basis van je 1,5 meter kantoor: je medewerkers
  • Je oude kantoorconcept aanpassen aan het nieuwe normaal
  • Een nieuwe kantoorconcept bedenken
  • Samenwerking op afstand met collega’s, klanten en nieuwkomers

De basis van je 1,5 meter kantoorplan: je medewerkers

Voordat je meteen je plattegrond pakt om uit te rekenen hoeveel bureau’s er in je pand passen en het internet induikt op zoek naar spatschermen en temperatuurmeters, denk eerst eens na wat de behoeftes van jouw organisatie zijn. 

Hoeveel ruimte heb je nodig? Vraag je eerst af hoeveel medewerkers er eigenlijk terug naar kantoor moeten en willen. Misschien heb je met minder werkplekken wel genoeg. Angelique Schouten van Ohpen, zegt

“Voer een enquête uit onder je personeel om te peilen wat zij willen. Het advies is thuiswerken tot 1 september, maar wat willen jullie?”

Onderzoek wijst uit dat een derde van het kantoorpersoneel ervoor zou kiezen om altijd thuis te werken. Voor een andere groep geldt precies het tegenovergestelde, zij willen zo snel mogelijk terug naar kantoor, omdat hun thuissituatie niet ideaal is. Voor deze groep zou je het kantoor al eerder kunnen openen. 

quote 1.5 meter economie Schouten

Tip: Gebruik planningssoftware voor de intekenlijst om de bezetting van je kantoor eenvoudig te beheren. 

Je huidige kantoorconcept aanpassen aan het ‘nieuwe normaal’

Nu je weet voor hoeveel werknemers er minimaal plek moet zijn, kun je je kantoor gaan aanpassen. Welke oplossingen kun je inzetten om je kantoor veilig te maken? Eduard Schaepman van Tribes heeft 23 kantoorpanden moeten aanpassen in verschillende landen als gevolg van Covid-19.

1,5 meter kantoor

Schaepman vertelt welke maatregelen je allemaal kunt nemen om 1,5 meter afstand te houden:

  • Tafels uit elkaar zetten 
  • Rondom elke werkplek de 1,5 meter zone aangeven met stickers
  • Doorzichtige spatschermen van plexiglas rondom de werkplekken plaatsen om werknemers te scheiden. Omdat ze doorzichtig zijn blijft samenwerken mogelijk. 
  • Wegwerpbare papieren ‘desk pats’ op de bureau’s plaatsen om het lichamelijk contact met de tafel te beperken en besmetting via objecten te vermijden. 
  • Eenrichtingsverkeer creëren op kantoor door looproutes aan te geven met pijlen zodat  je elkaar niet kruist.
  • Sensoren in de hoeken van alle algemene ruimtes plaatsen die de afstand tussen personen meten en met een geluids- of rood lichtsignaal aangeven dat mensen te bij elkaar staan. “Dit is handig omdat sommige mensen zich bezwaard voelen er iets van te zeggen, dus dan doet de apparatuur het voor je”, zegt Schouten hierover.

Het handhaven van de regels is ook een uitdaging. Schouten vertelt dat mensen heel enthousiast zijn om hun collega’s weer te zien waardoor de aandacht voor de maatregelen kan verzwakken.

terug naar kantoor

Om mensen aan het ‘nieuwe normaal’ te herinneren kun je bijvoorbeeld banners ophangen of informatie op digitale schermen plaatsen. 

coronamaatregelen op kantoor herinneren

Maatregelen voor de bescherming van de gezondheid en hygiëne

De richtlijnen van het RIVM vragen ook om specifieke maatregelen voor de bescherming van de gezondheid van werknemers. Hierbij kun je denken aan zaken als:

  • Temperatuurmeting bij binnenkomst. Dit kan met thermische infrarood camera’s voor koortsdetectie, met een thermometer ‘pistool’ of bijvoorbeeld met een polschecker, zodat mensen zelf hun temperatuur kunnen meten, een minder invasieve methode vertelt Schaepman. Tribes heeft alvorens met temperatuurmeting te beginnen de Autoriteit Persoonsgegevens geraadpleegd om ervoor te zorgen dat hun nieuwe veiligheidsmaatregelen in overeenstemming zijn met de privacywetgeving.
  • Een ander aandachtspunt is de ventilatie op kantoor: 

ventilatie tegen corona

  • Contactloos toegang geven tot het gebouw en ruimtes. Zo vertelt Schouten van Ohpen dat zij hun toegang met fingerprint gaan vervangen voor een iris scanner.  
  • Het beschikbaar stellen van handgel en mondkapjes.
  • Extra schoonmaken.

Een nieuwe kantoorconcept bedenken

Als je veel werkplekken moet opheffen, dan kies je er wellicht voor om een vergaderruimte of een sportruimte om te bouwen in een werkruimte. Misschien voldoet jouw pand of kantoor dan echter niet meer aan wat jij je werknemers wilt bieden. Als dit het geval is dan kun je ook out of the box denken en je huidige kantoorconcept kritisch bekijken en vernieuwen. Dat doet Schouten van Ohpen:

“Daar waar je vroeger aan een kantoor dacht als ‘je komt samen en het is een werkplek’, wat ik nu wil doen, naar de toekomst toe, is functies ondersteunen. Ik wil behoeftes ondersteunen, het pand veranderen naar zones, er zijn bijvoorbeeld mensen die stilte willen hebben, er zijn mensen die juist het sociale aspect willen hebben, of het natuuraspect, ik wil gaan kijken hoe ik die behoeftes kan weergeven.”

Het kantoor gaat dus permanent veranderen sinds de 1,5 meter economie van kracht is volgens Schouten. En dat betekent wellicht een andere ruimte huren. 

1,5 meter samenleving

Ook thuiswerken hoeft vanaf nu niet meer op dezelfde manier. De keuze was meestal je werkt een volle dag op kantoor of een volle dag thuis. Sinds de lockdown volgen mensen veel meer hun eigen ritme. 

“In de ochtend wil ik een douche, een kop koffie en focus. In de middag ga ik naar kantoor. Misschien moet het kantoor wel 7 dagen open zijn in de toekomst.”

Slimme tip voor thuiswerkers van Schouten: Gebruik een strijkplank met verschillende hoogtes om een sta-tafel na te bootsen. 

Tips voor samenwerken in de 1,5 meter economie

Ongeacht hoe je kantoor er uit gaat zien, het nieuw normaal zal ook van invloed blijven op de manier van werken. Vergaderen, met klanten afspreken, een teamuitje organiseren of een sollicitatiegesprek voeren, als er sprake is van sociaal contact zullen we voor een langere periode behoedzaam moeten blijven. De kans bestaat dat er een nieuwe besmettingsgolf komt waardoor iedereen weer thuis zit. Je kunt je dus maar beter voorbereiden op regelmatig gebruik van digitale samenwerkingstools. Daarbij moet ook worden gedacht aan oplossingen voor het onboarden van nieuwe medewerkers en het ontmoeten van klanten en prospects. 

Onboarding van nieuwe medewerkers in de 1,5 meter economie

Sollicitatiegesprekken voeren via videocalls en een interactief onboarding programma maken, het kan allemaal digitaal. “On-boarding van nieuwkomers kan ook via de webcam, mission briefing noemen wij dat. Normaal vliegen wij iedereen over naar het hoofdkantoor, doen we een rondje langs de oude panden waar Ohpen begonnen is. Nu hebben wij dit alles digitaal gemaakt, een virtual tour”, aldus Schouten.

Met video interview software kun je nieuwe medewerkers interviewen zonder dat ze naar je kantoor hoeven te komen. Met virtuele tour software kunnen recruiters sollicitanten een 360 graden virtuele tour geven van het kantoor en de installaties. 

Afspreken met klanten

Ook afspreken met klanten en prospects is een uitdaging in het ‘nieuwe normaal’. Afspraken kunnen wel persoonlijk op kantoor met social distancing, maar misschien voel jij of je klant zich wel niet op zijn gemak in een gesloten ruimte. Om ongemak te voorkomen kun je natuurlijk via de webcam afspreken, maar hoe houdt je de aandacht van je prospect vast?  

“Je kunt het met filmpjes doen of een inspirerende spreker uitnodigen. Een gemiddelde afspraak kost je dan wel twee keer de tijd die het normaal kostte. Je wilt de ladder hoger leggen, energie erin houden om niet in te kakken achter een webcam,” vertelt Schouten.

Tip van Schouten: Om thuis een professionele indruk te wekken bij klanten zou je banners met het bedrijfslogo achter je stoel kunnen zetten of green screens waarop je afbeeldingen of video’s kunt afspelen.

Een ander goed idee is om buiten af te spreken. Niet alleen veiliger maar ook gezonder om wat extra te bewegen.

social distancing

Het 1,5 meter kantoor is dan misschien wel een uitdaging, maar het is ook een kans om te innoveren. Nu is hét moment om veranderingen door te voeren waar je wellicht al langer over na zat te denken en je werkplek beter af te stemmen op de nieuwe realiteit. Als je het zo bekijkt klinkt het nieuwe normaal helemaal zo gek nog niet!

En nu? Bekijk onze catalogus met planningssoftware om de juiste tool te vinden

Dit artikel is bedoeld om onze lezers te informeren over bedrijfsgerelateerde zaken in Nederland. Het is op geen enkele wijze bedoeld om juridisch advies te geven of om een specifieke handelswijze te onderschrijven. Voor advies over uw specifieke situatie, raadpleeg uw juridisch adviseur.

COVID-19 rushes decision-makers globally into digital transformation

software-implementation-globally

The economic impact of COVID-19 in businesses, particularly in SMEs, has been on a global scale. From adopting short-term measures to allow employees to work remotely and increased security like VPN, companies worldwide have had to think about the quickest and most effective way to keep businesses running during the crisis.

software-implementation-globally

However, the question remains if companies will follow that path of transformation or they will stay as before.

We wanted to know more about how the pandemic has affected SMEs, the impact on their software buying decisions and their plans for the future. Therefore we conducted a survey of 2,904 respondents, which included employees and managers in small and medium businesses (SMEs) from Australia, Brazil, France, Germany, Italy, Netherlands, Spain and the UK.

For this article, we have used responses from 2,141 respondents that have a manager, senior manager, executive manager or owner positions within these companies. (For a full methodology, scroll down to the bottom of the article). 

53% of businesses didn’t have a business continuity plan in place

Business continuity management as defined by Gartner is:

“An approach whereby enterprises plan for recovery of the entire business process. This includes a plan for workspaces, telephones, workstations, servers, applications, network connections and any other resources required in the business process.”

 

The crisis has taken the world by surprise—and businesses are no exception. When asked about if they had a continuity plan in place before the crisis, 53% of them either didn’t have or weren’t sure if the company had one in place. 

business-continuity-software-implementation

Not having a business continuity plan can lead into significant losses and potentially business closure. If you think about the COVID-19 as an unpredictable crisis, having a contingency plan makes more sense than ever. 

Author Nassim Nicholas Taleb talks about the ‘Black Swan theory’. This theory explains the extreme impact of rare and unpredictable external events and how businesses can’t be prepared for these.

Therefore, having a plan that allows you to prepare for the unplanned can save time and money—and possibly the company’s future. The benefits of having a plan include:

  • Reduce time in response to the event
  • Reduce time to recover its critical functions
  • Avoid making the wrong decisions in the early stages
  • Having a successful communication flow with employees and key people during the crisis
Business continuity software with features such as continuous backup, encryption and data storage can help your business prepare for an unexpected crisis or a cyber attack. 

61% of businesses think they won’t last more than 6 months

The lack of preparedness for many businesses has led to them having to make decisions on the spot in the midst of the pandemic and not thinking long term.

In turn, over 61% of businesses surveyed don’t think they will last more than 6 months with the current measures. In the European countries (France, Germany, Italy, Netherlands, Spain and the UK) surveyed for this study, as well as Australia, the percentage of businesses that believe they won’t last more than 6 months with the current measures is 62% for both. 

The EU and local governments are implementing financial support to help with the losses generated by the pandemic, however, for some companies, the losses are too much and will end up closing down.

Shifting to digital still not a top priority for SMEs 

Digital transformation is defined by Gartner as:

Anything from IT modernisation (for example, moving cloud computing), to digital optimisation, to the invention of new digital business models.”

 

Despite companies adapting their offering in response to COVID-19, the results of the study showed that shifting to digital is not a top priority for SMEs in the short term. 

When asked about the level of importance of a number of aspects such as employee productivity, brand image or retaining customers in the short term, shifting businesses to operate digitally is ranked the last priority by respondents in Australia, Brazil, France and Spain. 

For Germany, Italy and the UK, the last priority is securing financial assistance and for the Netherlands is improving brand image.

The study showed that for the majority of countries, maintaining employee productivity and retaining customers are the two main priorities. For Brazil and the UK, the main priority is adhering to social distancing and local guidance regarding quarantine followed by maintaining employee productivity.  

Health and safety actions have been the main focus for companies since the beginning of the crisis for 64% of respondents.

Implementing remote work policies (58%) has been the other focus for companies. Once companies had the policies up and running, the next step was to implement the software as soon as possible to avoid the maximum disruption and to help with employee retention and engagement.

shifting-to-digital

managing-employee-productivity

48% of respondents invested in software since the beginning of the crisis

Almost half of companies surveyed invested in new software since the beginning of the crisis. Brazil (55%), Spain (55%) and Italy (52%) were the three countries with the most SMEs that had to invest in software as a result of the COVID-19.

This is of no surprise, as 35% of companies had to look at implementing new software for teamwork and 70% of companies were able to adapt some or all of their business offerings so they could be delivered virtually now.

software-types-implemented

Looking at the type of software implemented, remote desktop software, video conferencing software and live chat software were the three types of software that were the most purchased or considered in response to COVID-19.

Software purchase beyond COVID-19: making the right choice

The lack of business continuity plans led the majority of SMEs surveyed to invest in software looking at ensuring employee productivity.

Decision-makers need help with choosing the right software. The study found that a third of decision-makers in SMEs are at the interest stage level— they know the software they need, but they need to research products that fit their business needs. 

The study found that almost half of managers based their decisions on price (49%), ease of use (46%) and reviews (37%).

We found significant differences between countries when looking at reviews. For example, for the European countries surveyed in this study (39%) and Brazil (45%), reviews are considered helpful when looking to make a decision on software purchase. However, in Australia, only 18% find reviews helpful when looking at software and the primary factor is the ease of use (22%). 

Looking at reviews should be part of any software purchasing process. Third-party reviews provide an insight on the software experience from users. 

Make software part of your business strategy for the future

As we’ve covered, the COVID-19 crisis has shaken up businesses and pushed some of them into making emergency software decisions meant to help in the short term. As restrictions ease and workers start to go back to the office, companies need to think about a more longer term strategy.

Gartner sees the response to the COVID-19 crisis in three main steps: 

  • Respond: Actions are mainly targeted to keep the business running short term as a quick response to a crisis.
  • Recover: A more ‘coordinated effort to stabilise operations.’ This can include creating specific plans to restore the business to the level before the crisis and also look at resources available to do this.
  • Renew: Gartner stresses the importance of learning from the experience and building resilience for the future.

We have seen how for many businesses the crisis has meant money loss or, even worse, closing down. Learning from previous experience will help companies to assess the mistakes made during a crisis and create a solid contingency plan that will help them in case of a new one. 

Want to know more? Check out our catalogue of Collaboration Software to discover more products.

*Survey methodology

To collect the data from this report, we conducted an online survey in May 2020 between 2,904 respondents, which included employees and managers in small and medium businesses (SMEs) from Australia, Brazil, France, Germany, Italy, Netherlands, Spain and the UK.

 

How will UK restaurants reopen after COVID-19?

COVID-19 has impacted our daily life habits. Going to our regular pub for a pint or having a meal out at a restaurant may seem like a thing of the past.

The UK went into lockdown in March and, like most other industries, it has affected the hospitality industry. The pandemic has meant that restaurants, bars and pubs have had to temporarily close.  For some, this has meant closing down for good as they can’t afford to keep the expenses of a business while not generating any income.

At the time of writing this article, the confirmed date of reopening for restaurants, bars and pubs is 4th July, following a change from the original date of 22nd June.

Hospitality is a key industry for the UK economy

The hospitality industry is the third largest employer in the UK, employing 9% of the total of UK jobs nationwide. In addition, last year it generated £130bn annually to the British economy, making more than the pharmaceutical, automotive and aeronautics industries combined.

Looking at pubs only, in the UK there were more than 47,600 pubs in 2018, according to the British Beer and Pub Association.

The hospitality sector saw sales decline by 21.3% in the first quarter of 2020, as the coronavirus lockdown forced businesses to close. In addition, trade publication The Caterer estimates that over 40% of British restaurants will not survive the crisis.

Pubs, restaurants and bars are a pivotal part of British culture and the country’s GDP, and the question is, how are they going to continue operating once the lockdown lifts on 4th July, ensuring they comply with new COVID-19 safety regulations?

Takeaway and delivery provide a lifeline to restaurants

Some restaurants have been able to continue to offer their services to customers as a takeaway or food delivery, following the rules set by the Government on social distancing and hygiene measures, while waiting for the lockdown to lift on 4th July.

The hospitality industry, alongside other key ones like retail, is one of the most affected industries by the pandemic. The nature of these businesses means that people go into a bar or a pub physically, rather than having it delivered online.

However, while restaurants have been keeping businesses running using take away services, pubs and bars have had to remain closed.

New rules for the “new normal”

However, in the wake of the opening date, the hospitality industry has been preparing itself for a new era, the post-COVID-19 ‘new normal’.

Personal interaction will be reduced to a minimum, from ordering to paying the bill, the industry has been working to adapt to the new requirements. The pandemic has also forced UK businesses to start using business software they might not have needed in the past.

However, it is yet to be seen how the hospitality industry will adapt to these changes, and if it will be a temporary change or a longer-term digital transformation.

British pub chain Wetherspoon has invested more than £11million to ensure that its pubs have regulatory safety measures when they reopen. As well as signage across the pubs to respect the safety distance, there will be:

  • Masks
  • Gloves
  • Hand sanitisers for staff and customers

The chain has also created an app in which customers are able to order from and pay.

Sam Harrison, the owner of London-based restaurant Sam’s Riverside,said they are looking to accommodate the new safety guidelines by offering a click and collect option, as well as home delivery and meal boxes that people can cook at home.

The restaurant is also looking at implementing a new restaurant POS system so customers can order before they arrive at the restaurant. They are also looking at a new system for reservations, including a turns system and also an outside area for customers to wait their turn.

Similarly, Cambridge-based restaurant owner Charlie Gerard has also implemented new POS systems that allow customers to order from the app and avoid personal interaction and also a pre-ordering solution that has allowed them to have food ready for customers during the lockdown.

A new restaurant experience?

The COVID-19 crisis has allowed for other technology previously used in other industries being considered for the hospitality sector – such as AR and robots. US based delivery company DoorDash has partnered with Snapchat to deliver an AR experience to customers. The company allows customers to imagine they are in the restaurant. When a user activates the AR lens, they will also be prompted to download the DoorDash app to place a food delivery order.

British company Service Robots provides robots to the hospitality industry like events, fairs, and catering. The company offers waiter robots that incorporate facial recognition software to identify customers and an in-built navigation system to be able to move around a crowded room.

Despite these new advancements in technology, traditional software solutions such as Delivery management software, Restaurant POS and Pub ePOS systems are a few examples of the software that has been used the most until now in the hospitality sector. These allow restaurants, bars, and pubs to have wider visibility of logistics and delivery as well as managing staff schedules and points-of-sale.

Once the lockdown lifts, the experience of going to the pub may not be the same as before – we may need to leave 2 metres between us at the bar – due to social distancing.

Charlie Gerard, owner, Stolen:

“I expect us to be in a new world where people are aware of the dangers, and while they may not choose to stay in a double sanitised room, [safety measures as well as technology] are features that gives our guests reassurance about their stay.”

Looking for software? Check our Restaurant POS catalogue

 

 

How To Host A Successful Virtual House Tour: A Step By Step Guide

virtual-tour-software-coronavirus

Virtual house tours allow buyers to experience home designs before they visit your listing in person. Prospects can explore architecture and home designs in outstanding detail. Similarly, high-performance virtual tour software helps real estate agents leverage online platforms to increase sales and boost their returns on investment (ROI).

virtual-tour-software-coronavirus

Most home buyers use online search to find listings, according to the US National Association of Realtors. The demand for online visuals of a property is driving real estate agencies towards the inclusion of virtual home tours within their services. According to Realtor.com, listings featuring virtual house tours get 87% more views compared to those without virtual tours available. Read on to find out how to host a successful virtual house tour to increase sales and boost ROI.  

What is a virtual house tour?

A virtual house tour is a non-static visual simulation of a property, which allows prospects to experience a 3D walkthrough of the house. It’s a virtual open house system, which allows users to check a listing anytime from anywhere. 

The 3D tour includes still images, videos and audio which are put into a sequence to highlight the features of the property up for sale. Users can move the virtual tour in any direction of the home and rotate the view. 

Types of virtual home tours

Virtual tours come in three forms: 

  • Video walkthroughs
  • Interactive 360-degree tours
  • 3D tours. 

There are many benefits to be gained from using virtual tours when selling homes. A home buyer can explore a virtual open house listing 24/7, for example. Additionally, including a virtual tour on a property listing helps drive conversions. 

During a video walkthrough, the listing agent normally talks about the home’s main selling points and offers a tour of the property. You can create a video tour with a smartphone, or for a more polished result, you can combine high-tech digital equipment with virtual tour software.

The purpose of a 3D virtual house tour is to enable prospects to experience what it might feel like to walk through the property. The tour comprises connected panoramic photos used to make a streaming video. Because the tour is made of static photos, however, the flow from one room to another can feel less natural than a traditional tour. With this in mind, 3D video tours work best as an initial walkthrough for buyers. It helps them get a feel for the property before visiting it in person.

An interactive 360-degree virtual tour delivers an immersive experience to viewers. Normally, a high-resolution special camera is set up in the centre of one of the rooms being showcased. The camera rotates and takes 360-degree photos of the surrounding. The unit uploads the images to virtual tour software and then adds text, links and other interactive content.

Why are they currently in demand?

A video house tour is a powerful tool to promote and sell any kind of property. Video content fosters engagement and delivers results such as shares, click-throughs and increased lead generation. Real estate agencies are using video house tours to increase the exposure of luxury villas, for example, to highlight features and to achieve their bottom line.

The pandemic has changed the business world and how people work. An unprecedented percentage of people are working from their homes. The “stay-at-home” order has led real estate agents to use video content in their listings. It’s how they can continue to showcase homes and make them available to prospects. Open house virtual tours allow social distancing and help prospects experience their future potential homes.

How to host a virtual house tour

You can host virtual house tours in two ways: Organise a live open house session or use a recorded video. For best results, use a combination of both methods. A successful virtual house tour requires efficient planning, promotion and top-quality technology.

Top-quality software and equipment

A top-quality panoramic or 360-degree camera will help you create engaging virtual tours to showcase houses. To ensure that your images and angles align, use a tripod. To deliver efficient virtual tours, choose a high-rated virtual tour software program

Planning your shots

Create a shortlist of the rooms in the luxury house. Place the camera in the centre of each room to highlight the main features. Make sure you can capture each room’s selling points. If the centre of the room doesn’t work for you, find the best spot and mark it.

Prepare every room

Make sure all rooms are stage-ready. Remove all items which are in the way of the lens. The room must be clean, tidy and attractive. Don’t distract prospects from high-value features with clutter.

Prepare the tripod

For uniform images, level the tripod. If the camera doesn’t include a built-in bubble level, search for a levelling tool online. Adjust the legs of the tripod until the bubble is centred.

Test shots and final shots

Go through every room and test each shot. Make the right lighting adjustments and stage the room’s items to achieve top-quality images. Watch out for mirrors, windows, or glass, which may reflect the camera in the image. After you’ve established the correct settings for your camera, move through each room on your list. Set up the camera and take your shots.

Creating your virtual tour

Use top-quality virtual house tour creator to produce the tour by connecting the images. The virtual tour creator will use the static images for 3D virtual tours and the panoramic images for 360-degree virtual tours. Create an engaging user experience by adding hotspots, text and audio. Users can zoom, back up, and automatically change directions.

Promote your tour

Once you’ve finished editing the tour, use the link to embed it on your agency’s website or social media accounts. 

Upload the branded version to your website and social media accounts. You can promote the tour by creating a social media event and linking it to your website. Include a preview of the tour in digital adverts and use strong calls-to-action to collect buyers’ contact details.

Immersing buyers into virtual house tours

Virtual house tours offer an immersive and interactive experience. To deliver a top-quality virtual house tour, agents must plan and use the right equipment and virtual tour creator. 

Virtual tours have helped agents navigate the challenges caused by the COVID-19 pandemic, allowing them to continue marketing houses.

Looking for virtual tour software? Check out our catalogue.