tools have become just as essential to modern businesses as PR, marketing or customer service management.
Indeed, good will deliver against all three of these business function areas.
Here we list the three solutions in GetApp’s directory listed in alphabetical order chosen by:
- Rated 4+ stars by users on GetApp.co.uk
- Free of charge
- Available in the UK
- For freelancers, small businesses and medium businesses
- High search volume in the UK
With over 40% of the world’s population now on , your footprint is your window onto the world, and it can be the making or breaking of your brand’s reputation.
However, as soon as your business starts to expand its presence onto a number of different networks, or your increase in number, managing your feeds can become a complex and time-consuming task.
That’s why companies like Hootsuite deliver a that helps businesses launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.
As well as offering subscription services, Hootsuite provides a free version of its software for individual users, which allows management of three profiles and 30 Scheduled Messages.
Hootsuite isn’t the only game in town for and bulk scheduler, however.
There is a range of that may be better suited to your business needs.
Many of you will know Mailchimp for its email marketing capabilities, but it also comes with a range of tools including reports, integration, metrics and network marketing.
The software allows users to update multiple networks, including , , LinkedIn, Instagram and Pinterest in just one step and provides support for both organic posting and paid-for ads on and Instagram.
MailChimp also allows customers to manage multiple contributors seamlessly across streams, tabs, and columns.
The gears its capabilities towards helping businesses stay active on channels.
Features include performance. repurposing and -based insights on
However, unlike Hootsuite, it’s not possible to schedule on the free version – for that you will need to invest in one of the subscription services.
Reviewers on GetApp praise MailChimp for its user interface and simple to use templates, as well as its ability to make relatively small marketing teams seem much bigger. However, some reviews say the targeting capabilities of the system are limited as .
Our take: MailChimp is a great piece of software people and businesses just starting out on and in need of basic and easy-to-use tools.
TweetDeck allows you to manage unlimited accounts. Key features include auto-updated lists, a LinkedIn column, monitoring and tools, browser extension, scheduling, and support for lists.
The allows users to arrange their feeds however suits them best, using customisable columns that can be set to display elements such as timelines, mentions, lists, trends, hashtags, etc.
Additionally, subject filters allow users to sift through their Tweets for messages on the topics that matter most to their business. Users can also schedule Tweets and stay up to date with audience through notification alerts.
The service is completely free – unlike with Hootsuite or MailChimp there are no alternative subscription versions.
GetApp reviews are largely positive about the , with users particularly impressed by the ease with which they can manage a large number of accounts at one time.
However, when online conversations heat up and there’s a lot to deal with, some users complain that the user interface can get a bit too ‘busy’.
Our take: if your is dominated by this is a very good option. But for businesses looking to manage a number of accounts in one place they may need to look elsewhere.
The profiles through a of any combination from , Instagram, , and LinkedIn. on Buffer allows one individual user to connect up to three
Users can schedule posts and tailor them for each network on a simple dashboard before adding posts to a queue and managing them with scheduling options so they can set an exact day and time for a to go live. You can also edit the before posting them.
However, the scheduling option is limited to 10 posts per month – one third of those available on Hootsuite’s free service.
Also, the is only available after trying one of the company’s three subscription services on trial first. It should also be noted that there is no provision for or support with the .
GetApp reviewers like the simplicity of the publishing and . and recommend it as a good way to automate
Some users, however, complain that they have lost features during system upgrades while others report that the can unpair from accounts fairly frequently.
Our take: a simple, entry level product for individuals and freelancers willing to try the free trial to manage their . For larger businesses, you will need more features than on offer with the .
For more information on these Hootsuite alternatives and other to help you with , gain and for your sites, visit the GetApp directory